The illumin platform is an omnichannel journey advertising tool that delivers your message exactly where and when you need it, with powerful insights that outpace the competition.
Create connections, buy media, and measure success—all on a single, seamless platform. No more jumping between tabs; build refined media campaigns with easy drag-and-drop tools.
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Start with a blank slate, a freeform space where your creativity knows no bounds. From there, build a framework with defined paths and stages.
Add audiences, creatives, and variables to journey paths and steps easily thanks to our intuitive drag-and-drop elements.
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Harness first-party and third-party data to create a tapestry of insights that inform your every move. Use advanced audience segmentation to target specific demographics, behaviors, and interests.
Campaign management is effortless. Access the dashboard for a clear, immediate view of performance metrics.
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illumin’s Pathlight delivers real-time campaign data, like impressions, clicks, and conversions, but that’s just the beginning.
Pathlight evaluates your campaign based on actual customer journey routes and recommends changes. Drive campaign effectiveness with AI-powered bid adjustments, budget reallocations, audience targeting changes, and more.
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At its core, illumin’s journey advertising platform uses advanced algorithms and machine learning to analyze user behavior across multiple digital touchpoints. By tracking user interactions with websites, social media, and email campaigns, the platform builds a comprehensive profile of each consumer. This allows marketers, like you, to deliver targeted advertisements that resonate with audience segments.
Introducing illumin
Our intuitive interface connects to your email marketing platform to seamlessly sync first-party audiences to open web campaigns based on user behavior, such as opens, clicks, delivered, and unsubscribes.
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And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.
You don’t have to take our word for it. Check out the G2 reviews. Real customers explain how the illumin platform transformed their journey advertising.
Learn more“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”
“Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. We’re securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.”
“The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.”
illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.
While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.
illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.
Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. Contact us to learn more about journey advertising.
illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head here to contact us.
Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our careers page.
AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our About Us page.
Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information here.
Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.
illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:
Head here to learn more about our platform’s channels.
illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.
Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.
See first hand how illumin can help you plan, execute, and optimize your journey advertising campaigns.
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