Brand History - Panasonic Holdings
Panasonic Holdings Corporation

Brand History

Brand Name

Group Brand

Panasonic

It was first used for a speaker designed for the export market in 1955. "Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world." In 2008 we adopted it as our corporate brand, and from 2022 it will be used as our Group brand for both our corporate identity and for our products and services.

Brand History

2022: "Panasonic" as our group brand, and "Panasonic AUTOMOTIVE," "Panasonic INDUSTRY," "Panasonic CONNECT," and "Panasonic ENERGY," as our operating Company brands, and also "Technics" as our individual Business brand. 2015: "Panasonic" with blue color as our corporate brand. "Panasonic" with black color, "Panasonic AUTOMOTIVE," "Panasonic BUSINESS," "Panasonic Homes & Living," "Panasonic INDUSTRY," and "Technics." as our business brands.
2008: "Panasonic" as our Corporate Brand. 2007: "Panasonic" as our CI logo. Our three brands "Panasonic," "National," and "Technics". 2004: "Panasonic." "Panasonic," "National" as the Japan-specific brand and "Technics." 2003: "National" and "Panasonic" as CI logo, "Panasonic" as our global brand, "National" as brands for supecific regions and products, and "Technics" as product-specific brand.
1997: "National/Panasonic" as our CI logo, "Panasonic" and "National" as our basic brand logos, and "Technics" as our product-specific brand logo. 1988: Application standards for three brand categolies estabilished as "Panasonic," "National," and "Technics." 1973: "National" and "Technics" logos revised. 1971: "Panasonic" logo revised, N-logo Mark "National," and "Technics" logo revised.
1966: English letter adopted for "Panasonic" and "National." 1965: Used for domestic high-end speakers as "Technics." 1959: National mark adopted for "National" (in Japanese lettering). 1955: Exported speakers named as "PanaSonic." 1937: Logo "National" (in Japanese lettering) Used. 1925: "National" brand name registered. 1918: Matsushita Electric Houseweres Manufacturing Works estabilised.