东莞民盈国贸中心KKV首店 KK馆新业态+快时尚+新零售的模式

更新时间：2020/1/4 13:51:47信息编号：2633513

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东莞民盈国贸中心KKV首店 KK馆新业态+快时尚+新零售的模式

广州市八千里货架有限公司，专业生产定制服装货架，饰品货架，服装货架产品现货：KKV货架，FUNLINK乐遇货架，KM男装货架，卡门服装货架，快时尚男装货架，HM男装货架，GXG男装货架，GAP男装货架，ZARA男装货架，ZARA女装货架，博斯绅威男装货架，迪柯尼男装货架，路卡迪龙男装货架，佛伦斯男装货架，迪莱男装货架，卡奴迪路男装货架，佛伦迪奴男装货架，NOME家居货架，NOME女装货架，oce家居货架，饰品货架现货：伶俐饰品货架，lenle饰品货架，绿党饰品货架，名创优品货架，恋慧优品货架，尚优凡品货架，韩尚优品货架，遇见你的美饰品货架，三福货架，The green party饰品货架，哎呀呀饰品货架，2元店货架，9.9饰品货架，2358韩国休闲百货货架，母婴店货架，家纺货架，更多货架生产定制广州市八千里货架，公司地址：广州市白云区黄石西路222号欧亚达家居4楼本~地~生~活~网。

Especially around the display table and cash register near the entrance, the space is large, the guests are comfortable to move up, wipe each other out of date, and will not collide with each other. Guangzhou Eight Thousand Miles Shelf Co., Ltd., specializing in the production of custom clothing shelves, jewelry shelves, clothing shelf products spot: KKV shelves，KM men's shelves, Carmen clothing shelves, fast fashion men's shelves, HM menswear shelves, GXG men's shelves, GAP men's shelves, ZARA menswear shelves, ZARA menswear shelves, Boszingway men's clothing shelves, Diconi men's shelves, Lucati Long men's shelves, Florence men's shelves, Diremen shelves, Canudi Road men's shelves, Flanders men's shelves, NOME home shelves, NOME men's shelves, oce home shelves, jewelry shelves spot: jewelry shelves, lenle jewelry shelves, Green Party jewelry shelves, Famous creation of excellent goods shelves, love Hui excellent shelves, shang excellent goods shelves, Han Shang excellent shelves, meet your beauty jewelry shelves, Sanfu shelves, the green party jewelry shelves, oops jewelry shelves, 2 yuan store shelves, 9.9 jewelry shelves, 2358 Korean leisure department store shelves, mother and child shelves, home textile shelves.More shelf production custom Guangzhou city Eight Thousand Mile storage rack Co.,Ltd. company address: Guangzhou Baiyun District, Yellowstone West Road 222 Eurasian home 4th floor.

东莞民盈国贸中心KKV首店 KK馆新业态+快时尚+新零售的模式

2015年网易考拉、天猫国际、京东等跨境电商崛起，KK馆团队抓住进口零售的风口，在东莞莱蒙购物中心开了第一家400平方米的2.0版本KK馆。选品上主打进口零售，门店内还有咖啡和书吧供顾客休息本~地~生~活~网。

入驻的商场当时在东莞不算特别有影响力，节假日的时候稍显空旷。然而开业第一周，货架上的商品每天都售罄，10多个店员光补货都忙不过来，还需要从总部调人支援bdsh5.com。「商场的停车场因为我们的门店开业排队排了三天。」Susan说b_d_s_h_5_c_o_m。

单店模型跑通后，团队开始全国招商，在重庆、安徽、湖北、湖南等地陆续开出了多家进口零售店铺。

数据很快给团队泼来了一盆冷水——看起来依然热闹的门店，商品购买的转化率却下降了b~d~s~h~5~c~o~m。究其原因，一方面是选品对消费者没有持续的吸引力；另一方面是二线城市对进口商品的包容度不像北上广深一样开放，广州的门店复制到内地后出现了水土不服的问题。

几番思考过后，KK馆团队认为吸引消费者的根本方法还是提升商品性价比和品类丰富度

In 2015, cross-border e-commerce such as Netease koala, tmall global and Jingdong rose. The KK Pavilion team seized the import and retail outlets and opened the first 400 square meter version of KK Pavilion in Dongguan Laimeng shopping center. The selection is mainly imported retail, and there are coffee and Book bars in the store for customers to rest.

The emporium in Dongguan was not particularly influential at that time, and it was a little open during holidays. However, in the first week of opening, the goods on the shelves are sold out every day, and more than 10 employees are too busy to replenish goods, and they need to transfer support from the headquarters. "The parking lot of the mall has been queuing up for three days because our store is open. "Susan said.

After the single store model was successfully established, the team began to attract investment nationwide, and opened a number of imported retail stores in Chongqing, Anhui, Hubei, Hunan and other places.

The data quickly threw cold water on the team - stores that still seemed to be bustling, but the conversion rate of commodity purchase declined. The reason is that, on the one hand, the selection is not continuously attractive to consumers; on the other hand, the second tier cities are not as open to imported goods as Beijing, Shanghai, Guangzhou and Shenzhen, and the stores in Guangzhou are not satisfied with the local conditions after being copied to the mainland.

After several reflections, the KK Pavilion team believes that the fundamental way to attract consumers is to improve the price performance and category richness of commodities

东莞民盈国贸中心KKV首店 KK馆新业态+快时尚+新零售的模式

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