28 Hacks to improve Social media Presence, Just Follow them

Tracking & Automation

11. Automate the Right Way

The first thing you really need to social media daily work is scheduling your social media posts. It’s how to save time and efforts, but remember to avoid automating any type of human interactions on social media like auto-reply or answer the same comment to your fans questions it looks like spam not human.
A wide range here of tools you can use to scheduling your posts at all social media platforms
Check these guys have done a great job with some tools to use for automation.

12. Use Tools to Monitor Your Activities

Every Social media platform has its insights to give some analytics of your activity, try to use it daily to know which of your activity you make are better than others, but if you want to get serious with your social media marketing then you need the right tools in your pocket.
Check this list and select the right tools for your Social media management.

13. Track What’s Trending

The big challenge at social media is to go viral, and easy way to make it is to use what’s trendy or what we call it Newsjacking.
Twitter Hashtag is the best example here when people look at what’s trending, they are can be able to see your Tweets related to this topic.
So you always need to keep your eyes on what’s trending, and hot topics, just like what many pages do about Mohamed Salah Goal at World Cup qualifiers.

Content

14. Create & Share Amazing Content

Content is a king, and all your work depend on Content – Content Marketing definition by Content marketing institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.“
Your followers want great content regardless of what site it’s on. By being the source on Twitter, Facebook or Google+ to find that content, you’re giving consumers a reason to follow you. Not only that, but you’ll also have a much better chance of getting people to engage with you.

15. Help Instead of Selling

Value is your big secret, the main concepts behind Content marketing are providing Value whether it’s Educational or Entertainment or something else if you stuck at building your brand focus on Content and focus on providing Help Fans not selling to them.
So you can divide your content into two approach Drive sales and Add Value try to make it 70% of Adding value and make sure they will come back to you to buy what you offer.
If your customer always found what they need or answers for their questions on your platforms, absolutely when they need to buy they come to you again.
So try to treat your content as it’s your assets, not just an activity you have to make.

16. Build Relationships

One of the major objectives to achieve at Social media is to Build your community by building relationships with Fans so you need to start interacting with Customers, influencers, and others in the same industry.
Big Metrics or Hard metrics here not to getting many followers but to getting engaged Followers, the difference here by engaged followers you easily earn WOM Word of mouth and make you easily earn Retention.
Few hacks to Build Relationships:
Mention people – Answer or reply them – response to all messages you receive – Ask them or ( Focus to use a good CTA ).

17. Get Visual

It’s not big advice here, but you have to know that images and visuals posts get more engagement. So if you want to increase your organic reach or attract your fans, start posting more images
But wait a moment, what type of image should you post? Ok we will give you some ideas

• Team photos
• Photos of customers
• Photos of events
• Behind-the-scenes photos
• Quote photos
• Infographics
• And absolutely don’t forget to present your services and products in a visual way
• And remember to put your logo or website name to get shared.
  Here’s a list of websites you can find their good images at a lot of industries

18. Stay Active

These brands are consistently answering customer questions, answering their needs, and simply providing helpful, useful information that separates them from brands who haven’t adopted a content marketing philosophy. They have become leading thought leaders within their industry, the go-to source of authoritative information.
A lack of activity is a quick way to get overlooked. Nobody wants to follow the company that only posts once a month.
Last advice here Consistent, original, Fresh content.

19. Use Hashtags Often

Using hashtag increase your opportunity to reach targeted people or even customer.
Knowing how to use hashtags is fundamental to your success on social media. Here are a few best practices to help you achieve that success.
Choose relevant and specific hashtag
Use KISS Rule ( Keep it simple, stupid)
Don’t overuse it
Don’t hashtag everything
there are a number of tools you can use to assist in your search for the perfect hashtag:
Hashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.
RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.
Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand. Additionally, our tool can be used as a hashtag finder across networks.

20. Provide a Benefit to Your Audience

Your fans looking for what’s benefits to them, So you can give them something away for free, but be smart give them what designed to draw them into your business, and start building trust.
We found Moz Guide cover this point well, so we recommend everyone read it.

21. Create a crisis management Plan.

It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens.
You have to build your Crisis management plan and to define a Crisis as there is a big difference between Negative comment or event and Disaster.
So if you have an angry tweet don’t call your Crisis team to solve it, you have to build scenarios you will use this plan for.
We found some guides can help you like what Convinceandconvert do and Mention also have a good job at this section.

22. Respond openly and transparently to negative comments.

It didn’t mean you only respond or take action when it becomes a Crisis, Negative Events also have a big impact in your business, people ask us what to do when they receive a public negative comment, and we found a lot of them just delete comments !!, but people can know if you delete comments and it makes your brand have a really bad looking.
So what the right action you have to take, you need to answer questions honestly and move on.
You can also create FAQ’s This saves times and prevents misinterpretation of your responses.

23. Start amplifying blog posts.

Why blog ?! many people think social media is enough, but believe me if you don’t have a blog you losing a lot.
So let me told some benefits of blogging :
Establish yourself as an Expert in your industry, who don’t need this !!
Building your Network, many readers will ask for help and others will help you, beautiful isn’t it ?!
another way to the presence, SEO, yup good content and in depth will be shown at search results
Lead Generation, you can collect emails so you can use them again and again and look like, Etc..
Build your credibility and trust online.

Paid Ads

24. Reasons to make social ads!

First, you have to make ads to achieve your business objectives, second remember it’s Social media, not Traditional media.
Then, Why Go With Social Ads?
Yes, as you know it’s Cheaper than other types of ads, rather than online ads.
Ability to Increased traffic, but not just traffic, it’s Inbound Traffic, WOW
CR Conversion rate higher than any ads if your work inbound.
Full and in-depth insights and metrics for customers.
Reach to targeted Customers that matter to your brand
Best thing ever, Retargeting to customers who’ve already shown interest in your brand or engagement or visit your website or make an action on your website or.. or….
Ask for our help, we can guide or make it for you.

25. Don’t Be Afraid To Pay

Paid ads is costly but it’s effective way to get your leads!!
Therefore here are the steps to get the right ads without pay more and get lost ;
1- you should Know Your Campaign Objectives & Choose the Best One
2- Select Your Social Platforms that will be beneficial for your brand and use it for your ad campaigns
3- find your audience targeting, choose the best audience for your brand
4- your content .. make it at the best value with more catch image to attract your audience quickly and at the same time deliver value for them
5- develop a marketing funnel from prospecting users
6- Optimize Your Social Bidding Strategy
7- Test Everything..refresh, alter and test your content to get the most out of it
Paid ads deliver more benefits for your brand so pay it wisely and keep trying to do the most out of it!!
Ask for our help, we can guide or make it for you.

Optimize

26. Include the Icons on Your Website

At your website make sure you include Social media icons so your fans or reader can easily make share or follow you on social media,
If you use CMS, many plugins can do it for you, or just ask your developer to make it,
And HubSpot again makes a good job for Social media buttons.

27. Add the Social Icons to Your Emails

Make a unique signature with social media icons, people will likely get curious and start to check out your pages and websites.
This a great way to grow your social media presence, you can use Hubspot Email Signature Generator.

28. Seo is on Social platforms too!

Yes, you can appear on the first page at google by your social media page, but you have to optimize it with right keywords and full details like about, address and content.
At about section try to add all details like the description and your map, and integrated with Your website and other social media accounts.
Use Same username and page description for all social media platforms you have.