Brand rankings REPORT
Relationship Marketing Trends
With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships. We look at:
- Personalization
- Omnichannel experiences
- Trust
- Loyalty
Delivery of personalization and omnichannel experiences
Consumer trust with personal data
Consumer connection and loyalty to the brands
Get the report
- Unlock industry insights: Discover how 200 top brands are ranked across Retail, Restaurants, Travel & Hospitality, Media & Entertainment, and Finserv & Insurance
- Lean into personalization: Avoid the frustration of 40% of consumers who receive irrelevant content
- Maximize purchasing power by driving purchases across the stack
- Build trust: Discover the importance of trust for consumer preferred brands
- Strengthen loyalty: 37% of consumers have switched away from or became less loyal to a brand they previously bought from in the past year
Marigold, the Holistic Solution for Relationship Marketing
We bring together deep expertise across email, SMS, loyalty programs, zero-party data acquisition, and beyond.
The Marigold portfolio unites the power of Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, Liveclicker, and Vuture to deliver exceptional results for marketers under one banner.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about.