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Adjust data collection

This document contains the list of data collected by the adjust.sdk framework on mobile. Currently these fields are sent:

  • adid: main adjust generated identifier
  • android_uuid: internal adjust identifier
  • app_token: What identifies one adjust app from another
  • att_status: determing apple ATT status
  • attribution_deeplink: attributing to deeplink-based engagements
  • attribution_token: attribution token of the Apple Search Ads
  • bundle_id: apple universal linking, some partner requests, general troubleshooting
  • created_at: the creation data of the adjustSDK database
  • device_type: to determine if it's request is a tablet or phone
  • environment: production or sandbox (so test data vs live data)
  • event token: distinguishes what that event is in adjust (is it a purchase, or a signup for your app)
  • google_play_instant: denotes if the ad unit was Google Play Instant https://developer.android.com/topic/google-play-instant
  • gps_adid: primary advertising id on google android
  • idfv
  • needs response details: sdk <> backend communication
  • os_name: tell us whether it's android, ios, or web
  • os_version
  • package name: same as bundle id
  • referrer / referrer_api: Google Play Store referrer - more info on this here (https://help.adjust.com/en/article/get-started-android-sdk#set-up-install-referrer)
  • reftag / reference tag: adjust click id
  • sent_t: package sent date/time
  • source: determines the how the install was attributed ie: install_referrer, iap, deeplink, apple_ads
  • tracking enabled: LAT flag, legacy OS's will still have this value.
  • zone offset: part of the created_at timestamp

Some other fields are replaced with dummy values. For the list, see the denyList vector in adjustfiltering.cpp