Sasha Rogelberg
![Sasha Rogelberg](https://fortune.com/img-assets/wp-content/uploads/2024/01/Unknown_52c650.jpeg?w=1440&q=75)
Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing.