Did you know that 82% of people who buy from you 1 time will never buy again? That’s why re-targeting your customer base during BFCM actually makes a ton of sense.
Simply put, retaining a customer is a heck of a lot cheaper than acquiring a new one. That’s why this Black Friday, you should email, sms and advertise to your existing customers.
Remember, you have to fight hard to get a piece of their holiday budget with all your competitors out there doing the same thing.
Now this does not mean it’s a race to the bottom with doorbuster deals. In fact, we find that modest deals on the front end can actually leave room for 10% of your users (possibly) to convert TWICE during your BFCM sales period.
What? You heard that right! This tactic of 2x selling involves a lower early bird offer and 7 days after that purchase, following up with a heart-felt thank you and a limited time higher offer discount to sneak in one extra order before the holidays. Scarcity and new excitement can add that extra squeeze to get all the juice out of your Black Friday Cyber Monday season!
Tactics: Email & SMS Marketing
*Optional Upgrade for Early Bird VIP Strategy Pack
