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Discover the transformative power of Event Design and how it can elevate your conference to new heights! In this episode, Ruud Janssen from the Event Design Collective delves into the innovative world of event design, uncovering its ability to shape attendee behavior and inspire lasting, positive psychological shifts. Together with David, they explore how these strategies can help organizations like IEEE attract fresh audiences and drive meaningful engagement. Learn how to overcome resistance from key stakeholders by identifying the root causes of event failure and unlocking the secrets to successful, impactful transformations – for your event and your delegates. To learn more about Event Design using the #EventCanvas Methodology and learn more about the common language for Event Design click here.