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Kasapreko

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Kasapreko Company Limited
Company typePrivate
IndustryBeverage & Acoholic
Founded1989 Edit this on Wikidata
FounderDr Kwabena Adjei (President & Group Chairman)
Headquarters
Spintex Road, Accra
,
Ghana
Area served
Worldwide
ProductsStorm Energy Drink, Alomo (Gold, Black, Silver, Bitters), K20 Wisky, Royal Drinks(Apple,Cola,Orange,Lemon Splash,Honey Bee), Tonic Wine, Carnival Strawberry, Kalahari Bitters, Veraldo, Hi5 ChocoMalt.
Number of employees
580 (2017)
Websitehttp://kasapreko.com

Kasapreko Company Limited (KCL) is a Ghanaian ISO 22000:2005 certified indigenous manufacturer and producer of alcoholic and non-alcoholic drinks. Alomo Bitters a herbal based alcoholic drink is KCL's flagship product.0537161294.[1] Kasapreko was 6th according to the 2012 Ghana Club 100 rankings.[2] In 2017 KCL was awarded top Ghanaian company in the competitive beverage sector by the Association of Ghana Industries.[1]

History

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Kaspreko was started in 1989 by Dr Kwabena Adjei[3] a Ghanaian businessman at Nungua in the Greater Accra Region of Ghana to provide quality and affordable drinks to Ghanaians.[1][4]

Brands

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KCL Key brands include:

Alcoholic

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  1. Alomo Bitters[4]
  2. Kalahari Bitters[5]
  3. Hand Sanitizer[6]

Non-alcoholic

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  1. Storm Energy Drink[7]
  2. Awake drinking water[8]
  3. Royal Drinks
  4. 10/10
  5. Veraldo
  6. 5 star multi fruit
  7. Puma Drinks
  8. Kiki Juice Drink

Antibiotics

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In 2020, the company decided to go into mass production of alcoholic hand sanitizers to fight against the novel coronavirus as result of shortage in the market.[3][9]

Awards

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Kasapreko won the Outstanding Alcoholic Beverage Company of the Year at the 2019 West Africa Business Excellence Awards (WABEA).[10] In 2020 the company was one of twelve businesses that picked up honorary awards at the ninth Association of Ghana Industries (AGI) Ghana Industry and Quality Awards.[11]

Ambassadorial Deals Awarded

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On July 24, 2018, the company awarded one of Ghana's female influential movie stars Nana Ama Mcbrown the ambassadorial deal to promote their Royal Drinks product. The Royal products include Royal Apple, Royal Orange, Royal Cola, Royal Honey Bee, Royal Lemon Splash[12]

Diana Hamilton also has been unveiled as the new brand ambassador for Awake Purified Drinking Water.[13] The signed partnership deal would see the gospel award-winning musician promote the product to the companies' consumers.

In September 2017, the 'Kakai' hitmaker, Shatta Wale was unveiled by the KCL as the brand ambassador for Storm Energy Drink[14] at a thrilling atmosphere in Achimota Retail Center. The unveiling witnessed a trooping number of fans coming to embrace the occasion as it was one of the many milestones for the company. At the unveiling, the appointed ambassador made the following claims as quote “I want Ghanaians to be proud of things produced in the country. I accepted storm energy drink because it was made in Ghana. I would like Ghanaians to patronise the drink and products from Kasapreko even when they are outside the country,” he added.[15] On 19th July, 2023, the KCL awarded a contract renewal to Charlies Nii Armah popularly known as Shatta Wale as the brand ambassador for Storm Energy Drink.[16][17]

References

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  1. ^ a b c "Kasapreko becomes Ghana's top beverage firm - citifmonline.com". 15 November 2017. Retrieved 2018-05-25.
  2. ^ "Kasapreko Is Ghana's 6th Best Company". Retrieved 2018-05-25.
  3. ^ a b "Kasapreko founder: "Alomo is the reason we've been successful" - MyJoyOnline.com". www.myjoyonline.com. 2015-07-14. Retrieved 2018-05-25.
  4. ^ a b "Profile of Kasapreko Company Limited - Ghana Investment Promotion Centre (GIPC)". www.gipcghana.com. Retrieved 2018-05-25.
  5. ^ Dokosi, Michael Eli. "Stay Jay Set To Release New Album In June". Retrieved 2018-05-25.
  6. ^ "Mass production of hand sanitisers not for profits – Kasapreko clarifies". MyJoyOnline.com. 2020-03-24. Retrieved 2020-05-15.
  7. ^ "Shatta Wale is the face of Kasapreko's Storm Energy Drink - Business & Financial Times Online". 3 December 2017. Retrieved 2018-05-25.
  8. ^ "Kasapreko Launches 'Awake' Drinking Water". Retrieved 2018-05-25.
  9. ^ "Coronavirus: Kasapreko halts production of drinks to produce hand sanitizers". www.ghanaweb.com. Retrieved 2020-05-15.
  10. ^ "Kasapreko wins 'Outstanding Alcoholic Beverage Company' at WABEA". www.myjoyonline.com. Retrieved 2019-05-25.
  11. ^ "Association of Ghana Industries honours 12 companies". Graphic Online. Retrieved 2020-11-26.
  12. ^ "Queen of Adverts: Top 10 brands that pays Nana Ama McBrown as their brand ambassador". 2023-09-21. Retrieved 2024-11-02.
  13. ^ Louis (2022-01-25). "Diana Hamilton as brand ambassador for Awake Purified Water". Kasapreko PLC. Retrieved 2024-11-02.
  14. ^ "Shatta Wale Appointed Brand Ambassador of Kasapreko | News Ghana". newsghana.com.gh/. 2024-11-01. Retrieved 2024-11-02.
  15. ^ Tetteh, Kennedy (2017-12-03). "Shatta Wale is the face of Kasapreko's Storm Energy Drink". The Business & Financial Times. Retrieved 2024-11-02.
  16. ^ Louis (2023-08-11). "Shatta Wale's Contract Renewal with Storm Energy Drink". Kasapreko PLC. Retrieved 2024-11-02.
  17. ^ Tetteh, Kennedy (2017-12-03). "Shatta Wale is the face of Kasapreko's Storm Energy Drink". The Business & Financial Times. Retrieved 2024-11-02.
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