Avid at NAB2024: The Latest Innovations Driving Open Collaboration in Media Creation

At the NAB Show 2024,  Avid unveiled a wide range of software products and solutions that empower top video and audio media creators working in television, film and news through enhanced collaboration and open, integrated workflows. “At NAB2024, we were excited to showcase how Avid continues to drive innovation that enables our customers to stay ahead of the relentless demand for content and proactively transform how they address the challenges of premium content production for news, sports, TV and film,” Avid CEO Welford Dillard said.

Avid unveils vision for the future of media production at NAB2024

At the Inspiration Station at the Avid booth, an open session was held to introduce Avid’s future vision for media production and demonstrate its feasibility.

The sessions, held every hour from Sunday to Tuesday, showcased Avid AdaTM AI-powered tools that accelerate creative workflows across a variety of production use cases, as well as Avid’s partners who are extending the functionality of Avid’s editing tool, Media Composer, with API-connected workflows, including “lens-to-first edit” with Haivision, First Mile, Marquis and Sony, dailies with Autodesk Flow Capture, lightweight asset management with ioMoVo, ingest and archive with Spectra Logic, VFX with Doom Solutions, and integration with Storage DNA.

From idea to audience – collaborative news production anywhere

Avid unveiled the latest innovations in its digital-first, end-to-end comprehensive news production solution, MediaCentral. New features include browser-based editing enhanced with audio waveforms, improved search tools, Blueprint Builder for workflow planning, Rundown app enhancements, and new AI capabilities with Avid Ada. Avid also introduced an end-to-end workflow using MediaCentral’s planning and collaboration app, MediaCentral | Newsroom Management, from building and creating stories to reviewing and approving them, and delivering them to digital and social channels.

Avid | Stream IO

The latest version of Avid’s software-based ingest and playout solution, Avid | Stream IOTM, will also be introduced.

Perfect for production teams making the move from SDI to IP and looking to leverage cloud and hybrid workflows, Stream IO now adds the ability to create playlists via a web based interface, expanded on screen display options and improved fault tolerance with the addition of RaidZ1 storage protection.

Boost creativity with the power of AI with Avid Ada

For more than a decade, Avid has been accelerating creativity and improving efficiency through innovative applications of AI technology, and at NAB2024, Avid unveiled a technology roadmap of how it is accelerating new applications of AI that unleash creative intelligence through a human-in-the-loop (HITL) approach.

The demo showed how Avid Ada harnesses the power of AI technology to automate audio transcription, summarization and language translation, as well as transcription services and recommendation engines, in addition to AI-powered tools included in current Avid solutions, such as PhraseFindTM AI and ScriptSync AI in Avid Media Composer, and facial and scene recognition in Avid MediaCentral.

They also demonstrated how journalists editing in the web-based MediaCentral | Cloud UX can write a script, record narration into a timeline, and then ask the AI ​​service to identify relevant footage that matches a selected part of the story.

Create compelling stories quickly

Avid introduced the latest features of Media Composer, with an open and efficient collaborative workflow. In the innovation demo, Avid’s SaaS-based collaboration tools, which support virtualizing editing sessions from anywhere and enabling real-time collaboration using Microsoft Teams, were shown in advance. In addition, new workflow integrations with third-party solutions such as Autodesk Flow Capture and Doom Solution, enabled by the latest Media Composer Panel SDK (software development kit), were also introduced.

Sound innovation for video workflows

At the booth, Avid Pro Tools previewed some of the new features to demonstrate how it continues to lead the audio post-production market with expanded features for dialogue, re-recording, ADR and mixing.

Avid NEXIS provides enhanced storage support for audio production, works seamlessly between rooms in multi-room environments, and when used in conjunction with Avid’s latest audio interface, MTRIX II, and Avid control surfaces, Avid solutions continue to deliver the fastest, most fluid workflows.

Avid Workflows Featured at NAB2024

Avid’s commitment to openness has enabled hundreds of partners and developers to provide integrations that extend and optimize customer workflows. In addition to third-party integrations with Media Composer, Avid also showcases third-party apps available on the MediaCentral news platform.

Also throughout the NAB2024 floor, Avid partners including Aveco (studio automation), SwXtch and Glookast (remote cloud editing) were showcasing the workflows possible with the Avid platform.