gatefoldとは 意味・読み方・使い方

To provide booklet-like printed matter which is suitable for use as an insert for newspaper, excellent in the effect of appealing to a customer, because it can be read in the state of being widely spread in a horizontal direction by employing a gatefold.例文帳に追加

観音開きにより左右方向に大きく広げて見ることができるので顧客に対する訴求効果がきわめて大きい新聞折り込み用チラシとしての使用に好適な冊子状印刷物を提供することにある。 - 特許庁

To provide the corner of common advertisements in the newspaper gatefold leaflet of a supermarket which is periodically distributed once per week, and to reduce the manufacturing costs of the common leaflet for both the client of the leaflet itself of the supermarket and the client of the common advertisements by providing a plurality of advertisement frames at the corner section.例文帳に追加

一般的には週に１回は定期的に配布されるスーパーの新聞折り込みのチラシに共同広告のコーナーを設け、このコーナー部分に複数の広告枠を設けてスーパーのチラシ自体の依頼人及び共同広告の依頼人の双方にとって共同チラシの製作費用の軽減化を図ること。 - 特許庁