culture-jackとは 意味・読み方・使い方

別の表記

• culturejack

動詞

culture-jack (三人称単数 現在形 culture-jacks, 現在分詞 culture-jacking, 過去形および過去分詞形 culture-jacked)

1. To appropriate aspects of popular culture for commercial purposes.
   • 2013 June 14, Michele Cuthbert, “Funny Or Why? 5 Ways Your Brand Can Culture-Jack The Right Way”, in Fast Company:

     We advise not to culture-jack a natural disaster or some national tragedy.

   • 2015, Matthew Britton, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, ISBN 1118981146, page 160:

     With Oreo commenting on subjects from Gay Pride to the Mars Rover landing, this campaign not only captured the attention and acclaim of both consumers and the media but also laid the groundwork for the brand's culture-jacking of the Super Bowl.

   • 2016, Maryemma Graham & ‎Wilfried Raussert, Mobile and Entangled America(s), ISBN 1317095286:

     In Alleyne's (2000) work on cultural dilution in reggae, whose core elements Alleyne views as having undergone "commercially-motivated dilution” (19), the term is used in the sense of culture-jacking to the extent that practices can be hijacked or misappropriated, when groups of performers who are not dyed-in-the-wool reggae artists seize control of the commercial promotion of the art form and take it in alternate directions to attract new audiences.

   • 2017, Ganesh Shermon, The Intellectual Company - Beyond Wisdom, ISBN 1365608115, page 459:

     The tactic of culture-jacking (also, news jacking) can be employed to personify a brand as current, topical and in tune with the times.

動詞

culturejack (三人称単数 現在形 culturejacks, 現在分詞 culturejacking, 過去形および過去分詞形 culturejacked)

1. Alternative form of culture-jack
   • 2015 June 23, Delshad Irani, “When brands 'heart bae' on social media”, in Economic Times:

     A subset of jacking of the news kind is culturejacking. That is, for instance, when you populate online messages entirely with words from Urban Dictionary in a desperate attempt to be relevant to your brand's target audience.

   • 2016, Shelina Janmohamed, Generation M: Young Muslims Changing the World, →ISBN, page 178:

     Other developers are taking a more direct approach to culturejacking the video games industry.