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Authors: Evgheni Polisciuc 1 ; Pedro Cruz 1 ; Hugo Amaro 1 ; Catarina Maçãs 1 ; Tiago Carvalho 2 ; Frederico Santos 2 and Penousal Machado 1

Affiliations: 1 University of Coimbra, Portugal ; 2 SONAE, Portugal

Keyword(s): OD Visualization, Flow Visualization, Geo-temporal Visualization, Big Data.

Related Ontology Subjects/Areas/Topics: Computer Vision, Visualization and Computer Graphics ; Flow Visualization ; General Data Visualization ; Large Data Visualization ; Spatial Data Visualization ; Time-Dependent Visualization ; Visualization Applications

Abstract: Representing large amounts of flows involves dealing with the representation of directionality and the reduction of visual cluttering. This article describes the application of two flow representation techniques to the visualization of transitions of customers among supermarkets over time. The first approach relies in arc representations together with a combination of methods to represent directionality of transitions. The other approach uses a swarm-based system in order to reduce visual clutter, bundling edges in an organic fashion and improving clarity.

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Paper citation in several formats:
Polisciuc, E. ; Cruz, P. ; Amaro, H. ; Maçãs, C. ; Carvalho, T. ; Santos, F. and Machado, P. (2015). Arc and Swarm-based Representations of Customer’s Flows among Supermarkets. In Proceedings of the 6th International Conference on Information Visualization Theory and Applications (VISIGRAPP 2015) - IVAPP; ISBN 978-989-758-088-8; ISSN 2184-4321, SciTePress, pages 300-306. DOI: 10.5220/0005316503000306

@conference{ivapp15,
author={Evgheni Polisciuc and Pedro Cruz and Hugo Amaro and Catarina Ma\c{c}ãs and Tiago Carvalho and Frederico Santos and Penousal Machado},
title={Arc and Swarm-based Representations of Customer’s Flows among Supermarkets},
booktitle={Proceedings of the 6th International Conference on Information Visualization Theory and Applications (VISIGRAPP 2015) - IVAPP},
year={2015},
pages={300-306},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005316503000306},
isbn={978-989-758-088-8},
issn={2184-4321},
}

TY - CONF

JO - Proceedings of the 6th International Conference on Information Visualization Theory and Applications (VISIGRAPP 2015) - IVAPP
TI - Arc and Swarm-based Representations of Customer’s Flows among Supermarkets
SN - 978-989-758-088-8
IS - 2184-4321
AU - Polisciuc, E.
AU - Cruz, P.
AU - Amaro, H.
AU - Maçãs, C.
AU - Carvalho, T.
AU - Santos, F.
AU - Machado, P.
PY - 2015
SP - 300
EP - 306
DO - 10.5220/0005316503000306
PB - SciTePress

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