”Extended infomercials” or ”Politics 2.0”? A study of Swedish political party Web sites before, during and after the 2010 election

Authors

  • Anders Olof Larsson Dept. of Informatics and Media, Uppsala University

DOI:

https://doi.org/10.5210/fm.v16i4.3456

Keywords:

Sweden, Political Communication, Longitudinal analysis

Abstract

Although many of the initial hopes regarding the Internet's effect on political engagement and participation has largely gone unfulfilled, it is generally held that the Internet still plays substantial role in political campaigns. Several studies have focused on how the Internet is employed for such purposes during an actual election campaign, but rather few studies have adopted a broader temporal scope, examining Web sites of political parties before, during and after an election. This paper fills this research gap by presenting a longitudinal analysis of the Web sites of Swedish political parties during the election year of 2010. Starting in January of 2010, these Web pages were downloaded on a monthly basis, a practice continued until the end of the year. By studying the Web sites of political parties before, during and after an election campaign, this project provides unique insights into Web campaigning rationale.

Author Biography

Anders Olof Larsson, Dept. of Informatics and Media, Uppsala University

Anders Olof Larsson is a PhD Candidate at the Department of Informatics and Media, Uppsala University. His research interests include organizational use of online interactive features and social media. More information can be found at http://www.andersoloflarsson.se

Downloads

Published

2011-04-02

How to Cite

Larsson, A. O. (2011). ”Extended infomercials” or ”Politics 2.0”? A study of Swedish political party Web sites before, during and after the 2010 election. First Monday, 16(4). https://doi.org/10.5210/fm.v16i4.3456

Issue

Volume 16, Number 4 - 4 April 2011

Section

Articles

License

Authors retain copyright to their work published in First Monday. Please see the footer of each article for details.