Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption | IGI Global Scientific Publishing
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Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption

Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption

Winnie Ng Picoto, Joana Carlota Abreu, Patricia Martins
Copyright: © 2023 |Volume: 19 |Issue: 1 |Pages: 18
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781668479056|DOI: 10.4018/IJEBR.321647
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MLA

Picoto, Winnie Ng, et al. "Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption." IJEBR vol.19, no.1 2023: pp.1-18. https://doi.org/10.4018/IJEBR.321647

APA

Picoto, W. N., Abreu, J. C., & Martins, P. (2023). Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption. International Journal of E-Business Research (IJEBR), 19(1), 1-18. https://doi.org/10.4018/IJEBR.321647

Chicago

Picoto, Winnie Ng, Joana Carlota Abreu, and Patricia Martins. "Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption," International Journal of E-Business Research (IJEBR) 19, no.1: 1-18. https://doi.org/10.4018/IJEBR.321647

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Abstract

The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.