Emerging Trends in M-Commerce Consumer Behavior: Literature Review and Research Agenda | IGI Global Scientific Publishing
Welcome to the InfoSci Platform
Reference Hub1
Emerging Trends in M-Commerce Consumer Behavior: Literature Review and Research Agenda

Emerging Trends in M-Commerce Consumer Behavior: Literature Review and Research Agenda

Saïd Aboubaker Ettis, Afef Ben Zine El Abidine
Copyright: © 2019 |Volume: 10 |Issue: 2 |Pages: 26
EISBN13: 9781522566250|ISSN: 2640-4249|EISSN: 2640-4257|DOI: 10.4018/IJMDWTFE.2019070102
Cite Article Cite Article

MLA

Ettis, Saïd Aboubaker, and Afef Ben Zine El Abidine. "Emerging Trends in M-Commerce Consumer Behavior: Literature Review and Research Agenda." IJMDWTFE vol.10, no.2 2019: pp.12-37. https://doi.org/10.4018/IJMDWTFE.2019070102

APA

Ettis, S. A. & El Abidine, A. B. (2019). Emerging Trends in M-Commerce Consumer Behavior: Literature Review and Research Agenda. International Journal of Mobile Devices, Wearable Technology, and Flexible Electronics (IJMDWTFE), 10(2), 12-37. https://doi.org/10.4018/IJMDWTFE.2019070102

Chicago

Ettis, Saïd Aboubaker, and Afef Ben Zine El Abidine. "Emerging Trends in M-Commerce Consumer Behavior: Literature Review and Research Agenda," International Journal of Mobile Devices, Wearable Technology, and Flexible Electronics (IJMDWTFE) 10, no.2: 12-37. https://doi.org/10.4018/IJMDWTFE.2019070102

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

By 2021, the volume of global transactions conducted by m-commerce is expected to increase. However, despite the rapid growth in the use of mobile devices, m-commerce still faces several constraints, and its integration in the consumers' everyday behavior is still less than expected in many countries. The work has a two-fold general objective: on the one hand, one wishes to describe the mobile commerce concept, and on the other hand, it is to review the relevant literature on mobile consumer behavior. This paper describes the concept of mobile commerce (m-commerce), makes the difference between e-commerce and m-commerce, and highlights its benefits and constraints. Then it reviews the relevant literature on m-consumer behavior in the stage of initial adoption and continuous use. Finally, it proposes future avenues of research in the form of research agenda. Crucially, this research urges future researchers to examine the perceived value, design, aesthetics, and experiential aspects of m-commerce and their outcomes in terms of attitude, satisfaction, loyalty, and behavioral intention.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global Scientific Publishing bookstore.