Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones | IGI Global Scientific Publishing
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Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones

Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones

Rachel Jacob, Devika Rani
Copyright: © 2020 |Volume: 12 |Issue: 4 |Pages: 18
ISSN: 1935-5661|EISSN: 1935-567X|EISBN13: 9781799805526|DOI: 10.4018/IJICTHD.2020100102
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MLA

Jacob, Rachel, and Devika Rani. "Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones." IJICTHD vol.12, no.4 2020: pp.19-36. https://doi.org/10.4018/IJICTHD.2020100102

APA

Jacob, R. & Rani, D. (2020). Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones. International Journal of Information Communication Technologies and Human Development (IJICTHD), 12(4), 19-36. https://doi.org/10.4018/IJICTHD.2020100102

Chicago

Jacob, Rachel, and Devika Rani. "Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones," International Journal of Information Communication Technologies and Human Development (IJICTHD) 12, no.4: 19-36. https://doi.org/10.4018/IJICTHD.2020100102

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Abstract

With a gigantic growth in internet and application usage, especially with the use of smartphones, ‘privacy' concerns reverberates and dealing with privacy issues from such an arena is a new task for many researchers. This wide usage of mobile application and internet opens up Pandora's box – ‘privacy concerns'. This paper tries to understand the privacy concern hovering among pregnant women. The study found that education, mHealth literacy, mobile app usage, and employment is a robust predictor of HIPC. However, age, social-economic status, maternity benefit scheme membership, pregnancy apps usage, mobile spending, mobile basic services usage does not play a significant role in HIPC. Overall, the results suggest that as users' awareness level on privacy policies and issues increase, privacy concern decreases.

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