The most important form of artificial intelligence technology applied in the broadcasting and hosting industry is “artificial intelligence anchor”. In the context of artificial intelligence, today’s artificial intelligence anchors have received great technical improvements in terms of image, language appearance, and humanized demeanor. Artificial intelligence anchors serve the audience as well as traditional hosts. Through the research and analysis of artificial intelligence anchors, summarize the advantages of artificial intelligence anchors, guide the future development direction of traditional anchors, and hand over low-level repetitive work to artificial intelligence. The completion of the anchor allows traditional anchors to have more time and energy to dig deep into the work of high-level broadcasting and hosting. This research can provide practical guidance for AI anchors to be better selected and accepted by the audience, so that traditional anchors and artificial intelligence anchors can find growth points in the development of the times, so that artificial intelligence anchors and traditional anchors can play a role in broadcasting and hosting. A good cooperation model has been formed in the industry.