In recent years, as China’s urbanization process accelerates, its urban roads, tunnels and other traffic infrastructure have also been vigorously developing, and its urban road network is becoming perfect. In terms of traffic planning, some first-tier cities in China focus on sound absorption and noise reduction when renovating roads in mature residential areas and commercial districts, so as to protect the environment and ecology of the existing areas. When planning and designing medium-and long-term highways, viaducts and tunnels, they also predict where the sensitive sections will be and take relevant measures to absorb sound and reduce noise. In this context, road noise barrier material is widely used in recent years as the main means of sound absorption and noise reduction. The main materials of noise barrier in China are concrete, ceramic plate and perforated metal plate, which have different characteristics and advantages. However, it is found that the convergence phenomenon exists in most application cases, which is mainly manifested as that most noise barrier projects only meet the basic functional requirements, and appear rough and crude in the performance of modeling language and structural language. With the progress of China’s comprehensive national strength in recent decades, national image has become an important window to showcase cultural soft power, and urban infrastructure construction is directly related to the output of urban cultural image. Therefore, the noise barrier not only needs to have the basic functions, but also needs to consider its role in cultural communication as a traffic landscape. In this paper, the innovative design and application of contemporary noise barrier will be proposed from the perspective of urban culture on the basis of taking into consideration user experience.