Kinetic pictograms are more effective in communication and easier to attract attention compared to static pictograms. The kinetic sports pictograms of the 19th Asian Games continues the visual identity of the Games, showing the beauty of the flowing lines while also enhancing the overall publicity effect of the Asian Games visual design. Starting from the technical selection, this paper explains the process of creating and practicing the Customized Generation of kinetic sports pictograms in the game engine through the difficult breakthroughs in action design, graphic personalization and spatial deformation, combining the laws of sports. Thus, it also provides some reference and thinking for the expansion and innovative practice of game engines in different creative application scenarios.