The Q-Sort Method: Assessing Reliability And Construct Validity Of Questionnaire Items At A Pre-Testing Stage

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Published Jan 5, 2002
DOI : https://doi.org/10.22237/jmasm/1020255360

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Abraham Y. Nahm
Management and Marketing Department University of Wisconsin
S. Subba Rao
Department of Management The University of Toledo
Luis E. Solis-Galvan
Operations and Technology Management Department Instituto de Empresa
T. S. Ragu-Nathan
Department of Information Systems, Marketing, ECommerce & Sales The University of Toledo

Abstract

This paper describes the Q-sort, which is a method of assessing reliability and construct validity of questionnaire items at a pre-testing stage. The method uses Cohen’s Kappa and Moore and Benbasat’s Hit Ratio in assessing the questionnaire. Two examples are provided on how the method was applied in survey research.

Article Details

Issue
Vol. 1 (2002): Issue 1
Section
Articles