Simple but logical: risk knowledge design and its impact on engagement in online knowledge communities | Emerald Insight

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Simple but logical: risk knowledge design and its impact on engagement in online knowledge communities

Yiming Lu (School of Management, University of Science and Technology of China, Hefei, China)
Yi-Na Li (School of Management, University of Science and Technology of China, Hefei, China)
Jiuchang Wei (School of Management, University of Science and Technology of China, Hefei, China and School of Public Policy and Management, Center for Crisis Management Research (Sponsored by Beijing Planning Office of Philosophy and Social Science), Tsinghua University, Beijing, China)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 2 December 2022

Issue publication date: 12 January 2023

384

Abstract

Purpose

Online knowledge communities have emerged as crucial places for knowledge and risk management in the face of systemic risks. The vitality of online knowledge communities requires users’ active engagement. This research paper aims to explore how text complex level and text analytic level as effective risk knowledge design leverages encourage users’ engagement under different “riskification” levels.

Design/methodology/approach

This paper performs linguistic analysis on 210 TED talk transcripts and 38,377 comments from 2002 to 2018. The authors construct the variable of text complex level and conduct ordinary least squares regressions to test the relationships among text complex level, text analytic level and user engagement under different levels of “riskification” in the online knowledge community.

Findings

High text complex level decreases engagement, while high text analytic level increases engagement. A high level of “riskification” exaggerates the negative effect of text complex level but diminishes the positive effect of the text analytic level.

Originality/value

This research advances knowledge management by highlighting users’ engagement and responding to shared risk knowledge from a different perspective than knowledge supply. The focus on risk communication in online knowledge communities broadens the scope of knowledge management literature beyond the confines of organizations. To the best of the authors’ knowledge, this research is among the first studies to propose risk knowledge design approaches for communicating systemic risks.

Keywords

Acknowledgements

This paper is funded by the Humanities and Social Sciences Fund of Ministry of Education (17YJC630071) and the National Natural Science Foundation of China (72072169, 72025402, 71921001).

Citation

Lu, Y., Li, Y.-N. and Wei, J. (2023), "Simple but logical: risk knowledge design and its impact on engagement in online knowledge communities", Journal of Knowledge Management, Vol. 27 No. 1, pp. 31-46. https://doi.org/10.1108/JKM-11-2021-0838

Publisher

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Emerald Publishing Limited

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