How leading companies create, measure and achieve strategic results through “line of sight”

Aligning employees with the organization’s strategic goals has become increasingly important as organizations struggle to gain or sustain a competitive advantage. This article defines “line of sight” as employee understanding of organizational objectives and how to contribute to those objectives. There has been much discussion among academics and practitioners, yet we have limited knowledge about what line of sight is, how to measure it, how it can be enhanced, and what it makes happen. Human resource professionals from leading organizations completed surveys and participated in focus groups to begin to explore these critical issues. Fruitful directions for future research and innovative practice are discussed.