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Including cognitive aspects in multiple criteria decision analysis

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Abstract

Many multiple criteria decision analysis (MCDA) methods have been proposed over the last decades. Some of the most known methods share some similarities in the way they are used and configured. However, we live in a time of change and nowadays the decision-making process (especially when done in group) is even more demanding and dynamic. In this work, we propose a MCDA method that includes cognitive aspects (cognitive analytic process, CAP). By taking advantage of aspects such as expertise level, credibility and behaviour style of the decision-makers, we propose a method that relates these aspects with problem configurations (alternatives and criteria preferences) done by each decision-maker. In this work, we evaluated the CAP in terms of configuration costs and the capability to enhance the quality of the decision. We have used the satisfaction level as a metric to compare our method with other known MCDA methods in literature (utility function, AHP and TOPSIS). Our method proved to be capable to achieve higher satisfaction levels compared to other MCDA methods, especially when the decision suggested by CAP is different from the one proposed by those methods.

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Acknowledgements

This work was supported by COMPETE Programme (operational programme for competitiveness) within Project POCI-01-0145-FEDER-007043, by National Funds through the FCT - Fundação para a Ciência e a Tecnologia (Portuguese Foundation for Science and Technology) within the Projects UID/CEC/00319/2013, UID/EEA/00760/2013, and the João Carneiro Ph.D. Grant with the Reference SFRH/BD/89697/2012.

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Authors and Affiliations

  1. GECAD - Research Group on Intelligent Engineering and Computing for Advanced Innovation and Development, Institute of Engineering, Polytechnic of Porto, 4200-072, Porto, Portugal

    João Carneiro, Luís Conceição, Diogo Martinho & Goreti Marreiros

  2. ALGORITMI Centre, University of Minho, Guimarães, 4800-058, Portugal

    João Carneiro & Paulo Novais

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  1. João Carneiro
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  2. Luís Conceição
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  3. Diogo Martinho
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  4. Goreti Marreiros
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  5. Paulo Novais
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Correspondence to João Carneiro.

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Carneiro, J., Conceição, L., Martinho, D. et al. Including cognitive aspects in multiple criteria decision analysis. Ann Oper Res 265, 269–291 (2018). https://doi.org/10.1007/s10479-016-2391-1

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