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Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms

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Sustainability and Empowerment in the Context of Digital Libraries (ICADL 2024)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 15494))

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Abstract

With the development of an information-based society, public libraries and new media are increasingly converging. This study investigates and compares user engagement behaviors across multiple new media platforms of public libraries and different types of promotional content. The results show that public libraries can gain more followers on WeChat Official Account and Weibo, while achieving higher user engagement on TikTok. Additionally, there are significant differences in user interactions across different types of posts. This study can help guide libraries in formulating targeted promotional strategies on different new media platforms, thereby enhancing user engagement and improving the dissemination effectiveness of libraries’ new media platforms.

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Author information

Authors and Affiliations

  1. Beijing Normal University, Beijing, China

    Xuyan Wang, Zhao Liu, Yuchen Wu & Lei Li

Authors
  1. Xuyan Wang
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  2. Zhao Liu
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  3. Yuchen Wu
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  4. Lei Li
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Corresponding author

Correspondence to Lei Li .

Editor information

Editors and Affiliations

  1. Monash University, Clayton, VIC, Australia

    Gillian Oliver

  2. Monash University, Clayton, VIC, Australia

    Viviane Frings-Hessami

  3. Charles Sturt University, Bathurst, NSW, Australia

    Jia Tina Du

  4. Tsukuba University, Tsukuba, Japan

    Taro Tezuka

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The authors have no competing interests to declare that are relevant to the content of this article.

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© 2025 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Cite this paper

Wang, X., Liu, Z., Wu, Y., Li, L. (2025). Analysis of Differences in User Engagement Behavior on Multiple Chinese Public Libraries’ New Media Platforms. In: Oliver, G., Frings-Hessami, V., Du, J.T., Tezuka, T. (eds) Sustainability and Empowerment in the Context of Digital Libraries. ICADL 2024. Lecture Notes in Computer Science, vol 15494. Springer, Singapore. https://doi.org/10.1007/978-981-96-0868-3_12

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  • DOI: https://doi.org/10.1007/978-981-96-0868-3_12

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-96-0867-6

  • Online ISBN: 978-981-96-0868-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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