Abstract
The purpose of this research was to identify the differences and similarities in eye movements between American and Korean participants when searching Web pages of different levels of complexity. Several eye-movement metrics were employed using eye-tracking systems. The results revealed that there was no significant difference between Americans and Koreans in terms of attention to visual elements and areas of the Web pages.
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Yang, C. (2013). A Comparison of Eye Movements When Searching Web Pages between Americans and Koreans. In: Rau, P.L.P. (eds) Cross-Cultural Design. Cultural Differences in Everyday Life. CCD 2013. Lecture Notes in Computer Science, vol 8024. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39137-8_53
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DOI: https://doi.org/10.1007/978-3-642-39137-8_53
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39136-1
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