A Study About Affecting Factors of Development of E-commerce

Abstract

One of the most important reasons of becoming of electronic commerce’s popular and widespread in today’s global competitive environment is to provide a new communication platform. This new communication platform is the most important feature that distinguishes traditional telephone and fax communication from interactive. This interaction has allowed many things to be done more easily in social and economic life and in particular the ability to access information quickly and cheaply. The use of the Internet and other information technologies has allowed e-commerce to evolve and expand. This study was conducted to determine the reasons why e-commerce has not been developed and the reasons for not doing e-commerce. A questionnaire was applied to 300 enterprises selected by layered sampling method operating in Kahramanmaraş. According to the survey, 118 businesses have e-commerce and 182 businesses have not. The results of the questionnaires were analyzed using SPSS 24 statistical program and the obtained findings were tested by frequency tables, cross tables and Chi-Square method. As a result, despite the fact that e-commerce firms operate, they have found that e-commerce trust, inadequate government support, lack of legal infrastructure, employees’ lack of computer and hardware and lack of internet infrastructure are seen as obstacles. The age, educational status and customer relationships subjects are ignored by companies. In this study, it was determined that age, education, and customer relations of business employees affected e-commerce. It has been determined that a majority of non-ecommerce companies’s products are not suitable for e-commerce. However, non-ecommerce companies also acknowledge the benefits of e-commerce and acknowledge that they are part of the business culture. If we focus on the above factors that hamper the development of e-commerce and strive to eliminate it, the development will be faster.