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Why Do Users Install and Delete Apps? A Survey Study

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Software Business (ICSOB 2017)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 304))

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Abstract

Practitioners on the area of mobile application development usually rely on set of app-related success factors, the majority of which are directly related to their economical/business profit (e.g., number of downloads, or the in-app purchases revenue). However, gathering also the user-related success factors, that explain the reasons why users choose, download, and install apps as well as the user-related failure factors that explain the reasons why users delete apps, might help practitioners understand how to improve the market impact of their apps. The objectives were to: identify (i) the reasons why users choose and installing mobile apps from app stores; (ii) the reasons why users uninstall the apps. A questionnaire-based survey involving 121 users from 26 different countries was conducted.

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Notes

  1. 1.

    https://www.statista.com/statistics/276623/.

  2. 2.

    https://www.statista.com/statistics/266488/.

  3. 3.

    According to the terminology used in [4].

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Authors and Affiliations

  1. Blekinge Institute of Technology, Karlskrona, Sweden

    Selim Ickin, Kai Petersen & Javier Gonzalez-Huerta

Authors
  1. Selim Ickin
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  2. Kai Petersen
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  3. Javier Gonzalez-Huerta
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Correspondence to Selim Ickin .

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Editors and Affiliations

  1. University of Jyväskylä, Jyväskylä, Finland

    Arto Ojala

  2. Malmö University, Malmö, Sweden

    Helena Holmström Olsson

  3. University of Duisburg-Essen, Essen, Germany

    Karl Werder

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Ickin, S., Petersen, K., Gonzalez-Huerta, J. (2017). Why Do Users Install and Delete Apps? A Survey Study. In: Ojala, A., Holmström Olsson, H., Werder, K. (eds) Software Business. ICSOB 2017. Lecture Notes in Business Information Processing, vol 304. Springer, Cham. https://doi.org/10.1007/978-3-319-69191-6_13

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  • DOI: https://doi.org/10.1007/978-3-319-69191-6_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-69190-9

  • Online ISBN: 978-3-319-69191-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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