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The Use of Semantic Networks for the Categorization of Prosumers: Expanded Version

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Artificial Intelligence for Knowledge Management, Energy and Sustainability (AI4KMES 2023)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 693))

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Abstract

Business continuity is possible through maintaining market position, while growth requires gaining competitive advantage. This can only be achieved through systematic attention to the consumer and the development of the product offering. These factors primarily determine the success of an organization. Against this backdrop, the trend towards personalization of goods delivered to consumers is becoming increasingly evident. The answer to these business problems is the creation of buyerseller relationships in which the consumer becomes a prosumer: a consumer who provides opinions, suggests solutions, tests and evaluates the advantages and disadvantages of the product. Therefore, the search for methods and tools that allow for the identification of groups of consumers susceptible to cooperation with the organization - to varying degrees - becomes a very important scientific and business problem. This is why the authors of this article defined the aim of the article as the analysis of the possibility of using semantic networks for the categorization of consumers and defining the category of prosumers. The results presented in the article were obtained through the application of triangulation of research methods, such as analytical literature review, computer simulation conducted using Protégé software, and research experiment consisting of simulation of selected problem situations. This paper is an expanded version of an article published as part of the ECAI 2023 conference proceedings.

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Author information

Authors and Affiliations

  1. Wroclaw University of Economics and Business, 53-345, Wroclaw, Poland

    Iwona Chomiak-Orsa, Andrzej Greńczuk & Kamila Łuczak

  2. Czestochowa University of Technology, 42-201, Czestochowa, Poland

    Dorota Jelonek

Authors
  1. Iwona Chomiak-Orsa
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  2. Andrzej Greńczuk
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  3. Kamila Łuczak
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  4. Dorota Jelonek
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Corresponding author

Correspondence to Andrzej Greńczuk .

Editor information

Editors and Affiliations

  1. University of Reims Champagne-Ardenne, Reims, France

    Eunika Mercier-Laurent

  2. Energy Institute, Istanbul Technical University, Istanbul, Istanbul, Türkiye

    Gülgün Kayakutlu

  3. Wroclaw University of Economics and Business, Wroclaw, Poland

    Mieczyslaw Lech Owoc

  4. University of Galway, Galway, Ireland

    Abdul Wahid

  5. University of Galway, Galway, Ireland

    Karl Mason

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Chomiak-Orsa, I., Greńczuk, A., Łuczak, K., Jelonek, D. (2024). The Use of Semantic Networks for the Categorization of Prosumers: Expanded Version. In: Mercier-Laurent, E., Kayakutlu, G., Owoc, M.L., Wahid, A., Mason, K. (eds) Artificial Intelligence for Knowledge Management, Energy and Sustainability. AI4KMES 2023. IFIP Advances in Information and Communication Technology, vol 693. Springer, Cham. https://doi.org/10.1007/978-3-031-61069-1_5

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  • DOI: https://doi.org/10.1007/978-3-031-61069-1_5

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