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The Use of Semantic Networks for the Categorization of Prosumers

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Artificial Intelligence. ECAI 2023 International Workshops (ECAI 2023)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1948))

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Abstract

Business continuity is possible through maintaining market position, while growth requires gaining competitive advantage. This can only be achieved through systematic attention to the consumer and the development of the product offering. These factors primarily determine the success of an organization. Against this backdrop, the trend towards personalization of goods delivered to consumers is becoming increasingly evident. The answer to these business problems is the creation of buyerseller relationships in which the consumer becomes a prosumer: a consumer who provides opinions, suggests solutions, tests and evaluates the advantages and disadvantages of the product. Therefore, the search for methods and tools that allow for the identification of groups of consumers susceptible to cooperation with the organization - to varying degrees - becomes a very important scientific and business problem. This is why the authors of this article defined the aim of the article as the analysis of the possibility of using semantic networks for the categorization of consumers and defining the category of prosumers. The results presented in the article were obtained through the application of triangulation of research methods, such as analytical literature review, computer simulation conducted using Protégé software, and research experiment consisting of simulation of selected problem situations.

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Author information

Authors and Affiliations

  1. Wroclaw University of Economics and Business, Wroclaw, 53-345, Poland

    Iwona Chomiak-Orsa, Andrzej Greńczuk & Kamila Łuczak

  2. Czestochowa University of Technology, Czestochowa, 42-201, Poland

    Dorota Jelonek

Authors
  1. Iwona Chomiak-Orsa
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  2. Andrzej Greńczuk
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  3. Kamila Łuczak
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  4. Dorota Jelonek
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Corresponding author

Correspondence to Andrzej Greńczuk .

Editor information

Editors and Affiliations

  1. Halmstad University, Halmstad, Sweden

    Sławomir Nowaczyk

  2. Warsaw University of Technology, Warsaw, Poland

    Przemysław Biecek

  3. Warsaw University, Warsaw, Poland

    Neo Christopher Chung

  4. University of Huddersfield, Huddersfield, UK

    Mauro Vallati

  5. AGH University of Science and Technology, Kraków, Poland

    Paweł Skruch

  6. AGH University of Science and Technology, Kraków, Poland

    Joanna Jaworek-Korjakowska

  7. University of Huddersfield, Huddersfield, UK

    Simon Parkinson

  8. University of Huddersfield, Huddersfield, UK

    Alexandros Nikitas

  9. Universität Osnabrück, Osnabrück, Germany

    Martin Atzmüller

  10. University of Economics Prague, Prague, Czech Republic

    Tomáš Kliegr

  11. University of Bamberg, Bamberg, Germany

    Ute Schmid

  12. Jagiellonian University, Kraków, Poland

    Szymon Bobek

  13. Jožef Stefan Institute, Ljubljana, Slovenia

    Nada Lavrac

  14. HU University of Applied Sciences Utrecht, Utrecht, The Netherlands

    Marieke Peeters

  15. Rotterdam University of Applied Sciences, Rotterdam, The Netherlands

    Roland van Dierendonck

  16. Amsterdam University of Applied Sciences, Amsterdam, The Netherlands

    Saskia Robben

  17. University of Reims Champagne-Ardenne, Reims, France

    Eunika Mercier-Laurent

  18. Istanbul Technical University, Istanbul, Türkiye

    Gülgün Kayakutlu

  19. Wroclaw University of Economics and Business, Wrocław, Poland

    Mieczyslaw Lech Owoc

  20. University of Galway, Galway, Ireland

    Karl Mason

  21. University of Galway, Galway, Ireland

    Abdul Wahid

  22. University of Calabria, Rende, Italy

    Pierangela Bruno

  23. University of Calabria, Rende, Italy

    Francesco Calimeri

  24. Marche Polytechnic University, Ancona, Italy

    Francesco Cauteruccio

  25. University of Calabria, Rende, Italy

    Giorgio Terracina

  26. University of Bamberg, Bamberg, Germany

    Diedrich Wolter

  27. Coburg University of Applied Sciences, Coburg, Germany

    Jochen L. Leidner

  28. FAU Erlangen-Nürnberg, Erlangen, Germany

    Michael Kohlhase

  29. University of Leeds, Leeds, UK

    Vania Dimitrova

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Chomiak-Orsa, I., Greńczuk, A., Łuczak, K., Jelonek, D. (2024). The Use of Semantic Networks for the Categorization of Prosumers. In: Nowaczyk, S., et al. Artificial Intelligence. ECAI 2023 International Workshops. ECAI 2023. Communications in Computer and Information Science, vol 1948. Springer, Cham. https://doi.org/10.1007/978-3-031-50485-3_15

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  • DOI: https://doi.org/10.1007/978-3-031-50485-3_15

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-50484-6

  • Online ISBN: 978-3-031-50485-3

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