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Research on the Influencing Factors of Autonomous Driving Acceptance

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Cross-Cultural Design (HCII 2023)

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Abstract

Based on the UTAUT and TAM models, this study further enriches the influence of personal traits on the acceptance of autonomous driving, explores the influencing mechanism and the mediating effect of perceived value and perceived risk. A total of 279 questionnaires are collected. The results show that the user’s desire for control negatively affect the acceptance of autonomous driving, while hedonic motivation and safety positively affect the acceptance of autonomous driving. Perceived risk and perceived value mediate the influence of personal traits (desire for control and hedonic motivation) and safety on the acceptance of autonomous driving. This study expands the relevant theories related to the acceptance of autonomous driving, enriches the dimensions of factors affecting the acceptance of autonomous driving, and provides reference significance for future autonomous driving design and human-vehicle interaction, as well as reference suggestions for related manufacturing enterprises.

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Acknowledgments

We are grateful for the support of the foundation: the National Natural Science Foundation of China 72201023.

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  1. Beijing University of Chemical Technology, Beijing, 100055, China

    Yao Zu & Na Chen

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  1. Yao Zu
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  1. Department of Industrial Engineering, Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

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Zu, Y., Chen, N. (2023). Research on the Influencing Factors of Autonomous Driving Acceptance. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2023. Lecture Notes in Computer Science, vol 14023. Springer, Cham. https://doi.org/10.1007/978-3-031-35939-2_38

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