Abstract
This paper introduces a new practical approach to developing a persona via the extreme user. The behavior of extreme users provides the distinguished dimension on grouping different persona. This research collects data from observation and deep-in interviews, with analyzed the interview data sentence by sentence, five dimensions are filtered by the principles that can provide guidance for the design and distinguish the user portrait. The scales on each dimension are used to describe the refine characters of the persona, to have the persona be stereo and vivid. Finally, five personas were set up in the theme of health in the middle class: “corporation slave sport by mind”, “self-discipline middle in a dilemma”, “sports talent overdo lead to injury”, “home care keeper” and “ageless lady”. Common trends are also understood thoroughly from interview data to support persona. This approach is trying to grab sensible information from typical users to build up a persona and to get precise user features for commercial use.
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Xin, X. et al. (2022). Building up Personas by Clustering Behavior Motivation from Extreme Users. In: Soares, M.M., Rosenzweig, E., Marcus, A. (eds) Design, User Experience, and Usability: UX Research, Design, and Assessment. HCII 2022. Lecture Notes in Computer Science, vol 13321. Springer, Cham. https://doi.org/10.1007/978-3-031-05897-4_9
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DOI: https://doi.org/10.1007/978-3-031-05897-4_9
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