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Situation- and Domain-Specific Composition and Enactment of Business Model Development Methods

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Product-Focused Software Process Improvement (PROFES 2021)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 13126))

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Abstract

Developing effective business models is a complex process for a company where several tasks (e.g., conduct customer interviews) need to be accomplished, and decisions (e.g., advertisement as a revenue stream) must be made. Here, domain experts can guide the choices of tasks and decisions with their knowledge. Nevertheless, this knowledge needs to match the situation of the company (e.g., financial resources) and the application domain of the product/service (e.g., mobile app) to reduce the risk of developing ineffective business models with low market penetration. This is not covered by one-size-fits-all development methods without tailoring before the enaction. Therefore, we conduct a design science study to create a situation-specific development approach for business models. Based on situational method engineering and our previous work in storing knowledge of methods and models in distinct repositories, this paper shows the situation-specific composition and enaction of business model development methods. First, the method engineer composes the development method out of both repositories based on the situational context. Second, the business developer enacts the method and develops the business model. We implement the approach in a tool and evaluate it with a industrial case study on mobile apps.

This work was partially supported by the German Research Foundation (DFG) within the CRC “On-The-Fly Computing” (CRC 901, Project Number: 160364472SFB901) and the German Federal Ministry of Education and Research (BMBF) through Software Campus grant (Project Number: 01IS17046).

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Notes

  1. 1.

    https://github.com/SebastianGTTS/situational-business-model-developer.

  2. 2.

    http://sebastiangtts.github.io/situational-business-model-developer/.

  3. 3.

    Project Website: https://www.sicp.de/en/projekte/owlkultur-plattform.

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Author information

Authors and Affiliations

  1. Software Innovation Lab, Paderborn University, Paderborn, Germany

    Sebastian Gottschalk, Enes Yigitbas, Alexander Nowosad & Gregor Engels

Authors
  1. Sebastian Gottschalk
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  2. Enes Yigitbas
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  3. Alexander Nowosad
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  4. Gregor Engels
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Corresponding author

Correspondence to Sebastian Gottschalk .

Editor information

Editors and Affiliations

  1. Politecnico di Torino, Torino, Italy

    Luca Ardito

  2. Fraunhofer Institute for Experimental Software Engineering, Kaiserslautern, Rheinland-Pfalz, Germany

    Andreas Jedlitschka

  3. Politecnico di Torino, Torino, Italy

    Maurizio Morisio

  4. Politecnico di Torino, Torino, Italy

    Marco Torchiano

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Gottschalk, S., Yigitbas, E., Nowosad, A., Engels, G. (2021). Situation- and Domain-Specific Composition and Enactment of Business Model Development Methods. In: Ardito, L., Jedlitschka, A., Morisio, M., Torchiano, M. (eds) Product-Focused Software Process Improvement. PROFES 2021. Lecture Notes in Computer Science(), vol 13126. Springer, Cham. https://doi.org/10.1007/978-3-030-91452-3_7

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  • DOI: https://doi.org/10.1007/978-3-030-91452-3_7

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