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Establishing Valid and Reliable Measures for Residential Consumer Behaviour Towards New Technology Electricity Appliances: An Exploratory Factor Analysis

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Advances in Visual Informatics (IVIC 2021)

Part of the book series: Lecture Notes in Computer Science ((LNIP,volume 13051))

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Abstract

The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of new technology electricity appliances in the market. This research intends to develop a valid and reliable survey instrument to measure consumer behaviour towards new technology electricity appliances. For that purpose, the pilot study randomly sampled 104 residential electricity consumers using an online survey with an interval scale between 1 and 10 is applied. Then, the Exploratory Factor Analysis (EFA) procedure on construct elements with the extraction method of Principal Component with Varimax Rotation is used to determine the adequacy of construct elements. The results of EFA indicate one of the elements of government policy needs to be dropped because it shows the lowest total variance explained and factor loading. Cronbach’s Alpha was applied to test the reliability of the retained items. All eleven constructs have Cronbach’s alpha values that exceed the threshold value of 0.7, which indicates high reliability. The development scale and validation confirmed that the instrument is consistent and stable across samples. As an implication, the field study can be conducted with the remaining and valid constructs and items.

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Notes

  1. 1.

    Electricity intensity is the amount of electricity consumed divided with GDP. The higher the electricity intensity, the lower the level of efficiency.

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Acknowledgments

Information presented in this paper forms part of the research work granted by UNITEN R&D under TNB Seed Fund 2020; entitled Domestic Electricity Demand Model for TNB Regulation Strategy (U-TR-RD-20-01).

Author information

Authors and Affiliations

  1. College of Business Management and Accounting, Universiti Tenaga Nasional, Kajang, Malaysia

    Nor Salwati Othman & Nor Hamisham Harun

  2. College of Energy Economics and Social Sciences, Universiti Tenaga Nasional, Kajang, Malaysia

    Izzaamirah Ishak

  3. Tenaga Nasional Berhad (TNB), Kuala Lumpur, Malaysia

    Nurul Hezlin Mohamed Hariri

Authors
  1. Nor Salwati Othman
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  2. Nor Hamisham Harun
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  3. Izzaamirah Ishak
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  4. Nurul Hezlin Mohamed Hariri
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Corresponding author

Correspondence to Nor Salwati Othman .

Editor information

Editors and Affiliations

  1. Universiti Tenaga Nasional, Selangor, Malaysia

    Halimah Badioze Zaman

  2. Dublin City University, Dublin, Ireland

    Alan F. Smeaton

  3. National Central University, Jhongli, Taiwan

    Timothy K. Shih

  4. Queen Mary University of London, London, UK

    Sergio Velastin

  5. Toyo University, Tokyo, Japan

    Tada Terutoshi

  6. University of Southern Denmark, Odense, Denmark

    Bo Nørregaard Jørgensen

  7. Universiti Tenaga Nasional, Selangor, Malaysia

    Hazleen Aris

  8. Universiti Tenaga Nasional, Selangor, Malaysia

    Nazrita Ibrahim

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Othman, N.S., Harun, N.H., Ishak, I., Mohamed Hariri, N.H. (2021). Establishing Valid and Reliable Measures for Residential Consumer Behaviour Towards New Technology Electricity Appliances: An Exploratory Factor Analysis. In: Badioze Zaman, H., et al. Advances in Visual Informatics. IVIC 2021. Lecture Notes in Computer Science(), vol 13051. Springer, Cham. https://doi.org/10.1007/978-3-030-90235-3_54

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  • DOI: https://doi.org/10.1007/978-3-030-90235-3_54

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-90234-6

  • Online ISBN: 978-3-030-90235-3

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