Business Analytics for Social Healthcare Institution

Abstract

A Business Analytics (BA) component aims, in an early phase, to transform data into information to later generate knowledge. Nowadays, organizations increasingly tend to deal with large amounts of data. With the absence of a BA component responsible for the data integration and consolidation process, organizations end up missing the data’s potential in becoming information and, therefore, useful knowledge. BA components also incorporate data visualization tools, namely dashboards, which provide a quick and intuitive data analysis that helps the process of transforming data into information. Easy access to useful information means having full support for the organization’s decision-making process. This basically leads the organization to face improvements in their business performance and, consequently, to gain a competitive advantage over the organizations that perform in the same business sector. Therefore, it is easy to understand that the benefits of this technology extend to all business sectors, including healthcare business. The article goals are understanding what is BA and in which ways a BA component can be explored in the healthcare business to increase efficiency on the health care provision on a Social Healthcare Institution. Finally, this article will also present a developed BA component focused on monitoring the business process of a Social Healthcare Institution to support the goals mentioned above.