【急募】 Consequently, suppliers could focus on male, female, or children's clothing, and become experts and recognized for supplying one of these groups. Although the British retailer Marks &Spencer provides men's and ladies'fashion and children's clothes, their reputation is, in reality, built on ladies' fashion, which is one of their core segments. Another segmentation could be by behaviour, for example clothing for specific activities, such as leisure, sport, business, or for celebrations. Once an organization has completed their segmentation exercise, they will then be able to select the segments in which they will be most successful because they have the skills and resources to provide a competitive offer. We will also consider within this chapter the importance of creating brands that distinguish a business or product group in the marketplace from its competitors and recognize its overall value to the organization. A brand is an intangible asset of the organization that embodies the values the business stands for, because their brand name is supported by their reputation, for instance Chanel or Aviva. However, it is not only organizations that can create a brand, as both individual products or product groups and individuals such as Lady Gaga can have their own brand-personalized image. There is a lot of hype around establishing a strong brand name and image, as there seems to be a belief that without a strong brand a product has no market presence and therefore will not be able to differentiate itself from its competitors or form attachments with its customers. Of course, there are many famous brands that have differentiated themselves very successfully. 上の英文を翻訳して欲しいです！
英語
