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Olaf Reinhold

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2020 – today

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2023
[j4]
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Julio A. N. Viana, Rainer Alt, Olaf Reinhold:
Design options for smart services in energy communities: a multi-criteria mapping analysis among stakeholders. Int. J. Serv. Technol. Manag. 28(3/4): 141-158 (2023)
[c30]
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Max Gräser, Connor Harris, Rainer Alt, Olaf Reinhold:
How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis. WI/IAT 2023: 547-554
[c29]
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Katharina Blöcher, Olaf Reinhold, Rainer Alt:
Managing Customer Data in Data-driven Service Innovation: A Framework of Data Principles. Wirtschaftsinformatik 2023: 93
2022
[c28]
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Georgios Lampropoulos, Kerstin V. Siakas, Julio A. N. Viana, Olaf Reinhold:
Artificial Intelligence, Blockchain, Big Data Analytics, Machine Learning and Data Mining in Traditional CRM and Social CRM: A Critical Review. WI/IAT 2022: 504-510
[c27]
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Julio A. N. Viana, Eric Scisly, Olaf Reinhold:
Ethical Issues in Social CRM: a Literature Review. WI/IAT 2022: 511-518
[c26]
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Dayse Liz Das Graças Conceição, Julio A. N. Viana, Cristiana Fernandes De Muylder, Olaf Reinhold, Rainer Alt:
Social CRM to Reduce Perceived Risks in Online Purchase Behavior. WI/IAT 2022: 519-526
2021
[c25]
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Gustavo Nogueira de Sousa, Fábio M. F. Lobato, Julio A. N. Viana, Olaf Reinhold:
Gaining Insights on Student Satisfaction by Applying Social CRM Techniques for Higher Education Institutions. BIS (Workshops) 2021: 174-185
[c24]
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Julio A. N. Viana, Rainer Alt, Olaf Reinhold:
Understanding Customer-Induced Orchestration of Services: A Review of Drivers and Concepts. BIS (Workshops) 2021: 186-197
[c23]
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Julio Augusto Nogueira Viana, Rainer Alt, Olaf Reinhold:
Smart Services for Energy Communities: Insights on Options and Priorities from a Multicriteria Mapping Study in Germany. Bled eConference 2021: 29
2020
[j3]
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Beatriz Nery Rodrigues Chagas, Julio A. N. Viana, Olaf Reinhold, Fábio Manoel França Lobato, Antônio Fernando Lavareda Jacob Jr., Rainer Alt:
A literature review of the current applications of machine learning and their practical implications. Web Intell. 18(1): 69-83 (2020)
[c22]
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Julio A. N. Viana, Maarten van der Zandt, Olaf Reinhold, Rainer Alt:
Outsourcing of Social CRM Services in German SMEs. BIS (Workshops) 2020: 215-228
[c21]
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Jorge L. F. Silva Junior, Julio A. N. Viana, Olaf Reinhold, Antônio F. L. Jacob, Rainer Alt, Fábio M. F. Lobato:
Social CRM Tools: A Systematic Mapping Study. BIS (Workshops) 2020: 250-261

2010 – 2019

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2019
[c20]
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Julio Augusto Nogueira Viana, Maarten van der Zandt, Olaf Reinhold, Rainer Alt:
Social CRM Services in Digital Marketing Agencies: A Preliminary Study on Service Offerings in Germany. BIS (Workshops) 2019: 383-395
[c19]
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Sebastian Bär, Olaf Reinhold, Rainer Alt:
The Role of Cross-Domain Use Cases in IoT - A Case Analysis. HICSS 2019: 1-10
[c18]
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Olaf Reinhold, Rainer Alt:
The Role of Social CRM in Social Information Systems: Findings from Four Case Studies. HICSS 2019: 1-10
2018
[c17]
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Beatriz Nery Rodrigues Chagas, Julio Augusto Nogueira Viana, Olaf Reinhold, Fábio Manoel França Lobato, Antônio Fernando Lavareda Jacob Jr., Rainer Alt:
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications. WI 2018: 452-458
[c16]
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Julio A. N. Viana, Richard Stüber, Olaf Reinhold, Rainer Alt:
Social CRM from the Customer Perspective: A Preliminary Analysis of Differences between Brazilian and German Users. WI 2018: 740-745
[c15]
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Gabriela M. Barata, Julio A. N. Viana, Olaf Reinhold, Fábio Manoel França Lobato, Rainer Alt:
Social CRM in Digital Marketing Agencies: An Extensive Classification of Services. WI 2018: 750-753
[c14]
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Vilmar César Pereira Júnior, Renato Fileto, Willian Santos de Souza, Matthias Wittwer, Olaf Reinhold, Rainer Alt:
A Semantic BI Process for Detecting and Analyzing Mentions of Interest for a Domain in Tweets. WebMedia 2018: 197-204
2017
[c13]
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Matthias Wittwer, Olaf Reinhold, Rainer Alt:
Customer Context and Social CRM: A Literature Review and Research Agenda. Bled eConference 2017: 3
[c12]
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Matthias Wittwer, Olaf Reinhold, Rainer Alt:
Capturing customer context from social media: mapping social media API and CRM profile data. WI 2017: 993-997
[c11]
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  - conf/webi/CirqueiraPBJRAS17
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Douglas Cirqueira, Márcia Pinheiro, Thaís Braga, Antônio Fernando Lavareda Jacob Jr., Olaf Reinhold, Rainer Alt, Ádamo L. de Santana:
Improving relationship management in universities with sentiment analysis and topic modeling of social media channels: learnings from UFPA. WI 2017: 998-1005
2016
[c10]
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  - conf/bis/LobatoPJRS16
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Fábio Manoel França Lobato, Márcia Pinheiro, Antônio Fernando Lavareda Jacob Jr., Olaf Reinhold, Ádamo L. de Santana:
Social CRM: Biggest Challenges to Make it Work in the Real World. BIS (Workshops) 2016: 221-232
[c9]
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Matthias Wittwer, Olaf Reinhold, Rainer Alt, Finn Jessen, Richard Stüber:
Social Media Analytics Using Business Intelligence and Social Media Tools - Differences and Implications. BIS (Workshops) 2016: 252-259
[c8]
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  - conf/bis/ReinholdWAKK16
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Olaf Reinhold, Matthias Wittwer, Rainer Alt, Toralf Kirsten, Wieland Kiess:
Exploring Context from the Consumer Perspective: Insights from eBusiness and Health Care. BIS (Workshops) 2016: 340-346
[c7]
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Matthias Wittwer, Olaf Reinhold, Rainer Alt:
Social Media Analytics in Social CRM - Towards a Research Agenda. Bled eConference 2016: 32
[c6]
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Mattis Hartwig, Olaf Reinhold, Rainer Alt:
Privacy Awareness in Mobile Business: How Mobile OS and Apps Support Transparency in the Use of Personal Data. Bled eConference 2016: 46
2013
[c5]
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Olaf Reinhold, Rainer Alt:
How Companies are Implementing Social Customer Relationship Management: Insights From Two Case Studies. Bled eConference 2013: 24
2012
[j2]
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  - journals/bise/AltR12
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Rainer Alt, Olaf Reinhold:
Social Customer Relationship Management (Social CRM) - Application and Technology. Bus. Inf. Syst. Eng. 4(5): 287-291 (2012)
[j1]
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Rainer Alt, Olaf Reinhold:
Social-Customer-Relationship-Management (Social-CRM) - Anwendung und Technologie. Wirtschaftsinf. 54(5): 281-286 (2012)
[c4]
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Olaf Reinhold, Rainer Alt:
Social Customer Relationship Management: State of the Art and Learnings from Current Projects. Bled eConference 2012: 26
2011
[c3]
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Olaf Reinhold, Rainer Alt:
Analytical Social CRM: Concept and Tool Support. Bled eConference 2011: 50

2000 – 2009

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2009
[c2]
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Olaf Reinhold, Rainer Alt:
Enhancing Collaborative CRM with Mobile Technologies. Bled eConference 2009: 36
2008
[c1]
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Olaf Reinhold, Rainer Alt:
Usability of CRM Systems as Collaboration Infrastructures in Business Networks. Bled eConference 2008: 5

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