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ORCIDMarketing Science, Volume 39
Volume 39, Number 1, January - February 2020
- Avi Goldfarb, Ginger Zhe Jin, K. Sudhir:
Introduction to the Special Issue on Consumer Protection. 1-4 - Navdeep S. Sahni
, Harikesh S. Nair:
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. 5-32 - Garrett A. Johnson, Scott K. Shriver, Shaoyin Du:
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? 33-51 - Ali Umut Guler, Kanishka Misra, Vishal Singh:
Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry. 52-70 - Yan Lu, Debanjan Mitra, David Musto, Sugata Ray:
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. 71-91 - Matthias Hunold, Reinhold Kesler, Ulrich Laitenberger:
Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection. 92-116 - Wooyong Jo, Sarang Sunder, Jeonghye Choi, Minakshi Trivedi:
Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. 117-133 - Joan Calzada, Ricard Gil:
What Do News Aggregators Do? Evidence from Google News in Spain and Germany. 134-167 - Devesh Raval:
Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior. 168-187 - Shelle Santana, Steven K. Dallas, Vicki G. Morwitz:
Consumer Reactions to Drip Pricing. 188-210 - Daniel Blaseg, Christian Schulze, Bernd Skiera:
Consumer Protection on Kickstarter. 211-233 - André Bonfrer, Pradeep K. Chintagunta, John H. Roberts, David Corkindale:
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. 234-252 - Marco J. W. Kotschedoff, Max J. Pachali:
Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare. 253-280
Volume 39, Number 2, March - April 2020
- Qiang Zhang, Wenbo Wang, Yuxin Chen:
Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments. 285-295 - Ron Berman, Zsolt Katona:
Curation Algorithms and Filter Bubbles in Social Networks. 296-316 - Song Lin:
Two-Sided Price Discrimination by Media Platforms. 317-338 - Chul Kim, P. K. Kannan, Michael Trusov, Andrea Ordanini:
Modeling Dynamics in Crowdfunding. 339-365 - Xiao Huang, Dan Zhang:
Service Product Design and Consumer Refund Policies. 366-381 - Bart J. Bronnenberg, Jean-Pierre Dubé, Robert Evan Sanders:
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test. 382-406 - Marc R. Dotson, Joachim Büschken, Greg M. Allenby:
Explaining Preference Heterogeneity with Mixed Membership Modeling. 407-426 - Tetyana Kosyakova, Thomas Otter, Sanjog Misra, Christian Neuerburg:
Exact MCMC for Choices from Menus - Measuring Substitution and Complementarity Among Menu Items. 427-447 - John H. Roberts:
Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition. 448-451
Volume 39, Number 3, May - June 2020
- Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Health. 459-464 - Romain Cadario, Pierre Chandon:
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. 465-486 - Kosuke Uetake, Nathan Yang:
Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program. 487-499 - Sam Hui, Parthasarathy Krishnamurthy, Shiv Kumar, Hareesha B. Siddegowda, Prachi Patel:
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection. 500-515 - Tong Guo, Srinivasaraghavan Sriram, Puneet Manchanda:
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. 516-539 - Tinglong Dai, Shubhranshu Singh:
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty. 540-563 - Anita Rao:
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry. 564-586 - Bradley T. Shapiro:
Advertising in Health Insurance Markets. 587-611 - Tongil Kim, Diwas Singh KC:
The Impact of Hospital Advertising on Patient Demand and Health Outcomes. 612-635 - Tae Jung Yoon:
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards. 636-662
Volume 39, Number 4, July - August 2020
- Liu Liu, Daria Dzyabura, Natalie Mizik:
Visual Listening In: Extracting Brand Image Portrayed on Social Media. 669-686 - Lingling Zhang, Doug J. Chung:
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market. 687-706 - Andrew T. Ching, Matthew Osborne:
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling. 707-726 - Joachim Büschken, Greg M. Allenby:
Improving Text Analysis Using Sentence Conjunctions and Punctuation. 727-742 - Ye Qiu, Ram C. Rao:
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. 743-762 - Ludovic Stourm, Raghuram Iyengar, Eric T. Bradlow:
A Flexible Demand Model for Complements Using Household Production Theory. 763-787 - Yue Wu, Tansev Geylani:
Regulating Deceptive Advertising: False Claims and Skeptical Consumers. 788-806 - Michael Thomas:
Spillovers from Mass Advertising: An Identification Strategy. 807-826 - Ning Zhong, David A. Schweidel:
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. 827-846
Volume 39, Number 5, September - October 2020
- Raluca M. Ursu, Qingliang Wang, Pradeep K. Chintagunta:
Search Duration. 849-871 - Lingling Zhang, Doug J. Chung:
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections. 872-892 - Selin Akca, Anita Rao:
Value of Aggregators. 893-922 - Liang Guo:
Upstream Exploitation and Strategic Disclosure. 923-938 - Cristina Nistor, Matthew Selove:
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts. 939-955 - Aurélie Lemmens, Sunil Gupta:
Managing Churn to Maximize Profits. 956-973 - Chunhua Wu, Koray Cosguner:
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer. 974-995 - Paul Belleflamme, Wing Man Wynne Lam, Wouter Vergote:
Competitive Imperfect Price Discrimination and Market Power. 996-1015 - Kenan Arifoglu, Sarang Deo, Seyed M. R. Iravani:
Markdowns in Seasonal Conspicuous Goods. 1016-1029
Volume 39, Number 6, November - December 2020
- Leif D. Nelson, Duncan Simester, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Field Experiments. 1033-1038 - Hal E. Hershfield, Stephen Shu, Shlomo Benartzi:
Temporal Reframing and Participation in a Savings Program: A Field Experiment. 1039-1051 - Indranil Goswami, Oleg Urminsky:
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising. 1052-1070 - Kurt P. Munz, Minah H. Jung, Adam L. Alter:
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization. 1071-1091 - Robert Mislavsky, Berkeley J. Dietvorst, Uri Simonsohn:
Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition. 1092-1104 - Bhavya Mohan, Ryan W. Buell, Leslie K. John:
Lifting the Veil: The Benefits of Cost Transparency. 1105-1121 - Jia Li, Noah Lim, Hua Chen:
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment. 1122-1141 - Shan Huang, Sinan Aral, Yu (Jeffrey) Hu, Erik Brynjolfsson:
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment. 1142-1165 - Heike M. Wolters, Christian Schulze, Karen Gedenk:
Referral Reward Size and New Customer Profitability. 1166-1180 - Longxiu Tian, Fred M. Feinberg:
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment. 1181-1198
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