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ORCIDMarketing Science, Volume 28
Volume 28, Number 1, January - February 2009
- Yuxin Chen, Yogesh V. Joshi
, Jagmohan S. Raju, Z. John Zhang:
A Theory of Combative Advertising. 1-19 - David Godes, Elie Ofek, Miklos Sarvary:
Content vs. Advertising: The Impact of Competition on Media Firm Strategy. 20-35 - Ashish Sood, Gareth M. James, Gerard J. Tellis:
Functional Regression: A New Model for Predicting Market Penetration of New Products. 36-51 - Tuck Siong Chung, Roland T. Rust, Michel Wedel:
My Mobile Music: An Adaptive Personalization System for Digital Audio Players. 52-68 - Avi Goldfarb, Qiang Lu, Sridhar Moorthy:
Measuring Brand Value in an Equilibrium Framework. 69-86 - Maarten C. W. Janssen, Marielle C. Non:
Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy. 87-98 - Junhong Chu, Pradeep Chintagunta:
Quantifying the Economic Value of Warranties in the U.S. Server Market. 99-121 - Jie Yu, Peter Goos, Martina Vandebroek:
Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity. 122-135 - Ikuo Ishibashi, Noriaki Matsushima:
The Existence of Low-End Firms May Help High-End Firms. 136-147 - Xueming Luo:
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices. 148-165 - Peter N. Golder, Rachel Shacham, Debanjan Mitra:
Findings - Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed? 166-179 - Ramanathan Subramaniam, Esther Gal-Or:
Research Note - Quantity Discounts in Differentiated Consumer Product Markets. 180-192
Volume 28, Number 2, March - April 2009
- Eric T. Bradlow:
Editorial - Marketing Science and the Financial Crisis. 201 - John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun:
Website Morphing. 202-223 - Hal R. Varian:
Commentary - Discussion of "Website Morphing". 224 - John C. Gittins:
Commentary - Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun. 225 - Andrew Gelman:
Commentary - Discussion of the Article "Website Morphing". 226 - John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun:
Rejoinder - Response to Comments on "Website Morphing". 227-228 - Scott M. Gilpatric:
Slippage in Rebate Programs and Present-Biased Preferences. 229-238 - Amit M. Joshi, Dominique M. Hanssens:
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?". 239-250 - André Bonfrer, Xavier Drèze:
Real-Time Evaluation of E-mail Campaign Performance. 251-263 - Ramanathan Subramaniam, R. Venkatesh:
Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes. 264-273 - Jacob Goldenberg, Oded Lowengart, Daniel Shapira:
Zooming In: Self-Emergence of Movements in New Product Growth. 274-292 - Kenneth C. Wilbur, Yi Zhu:
Click Fraud. 293-308 - Anthony J. Dukes, Tansev Geylani, Kannan Srinivasan:
Strategic Assortment Reduction by a Dominant Retailer. 309-319 - Sam K. Hui, Peter S. Fader, Eric T. Bradlow:
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. 320-335 - Subramanian Balachander, Axel Stock:
Limited Edition Products: When and When Not to Offer Them. 336-355 - Paulo Albuquerque, Bart J. Bronnenberg:
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category. 356-372 - Dominique Olié Lauga, Elie Ofek:
Market Research and Innovation Strategy in a Duopoly. 373-396
Volume 28, Number 3, May - June 2009
- Eric T. Bradlow, Anne T. Coughlan:
Editorial - Analytical Transparency. 403-404 - Eric T. Anderson, Karsten Hansen, Duncan Simester:
The Option Value of Returns: Theory and Empirical Evidence. 405-423 - Sridhar Narayanan, Puneet Manchanda:
Heterogeneous Learning and the Targeting of Marketing Communication for New Products. 424-441 - Ashish Sood, Gerard J. Tellis:
Do Innovations Really Pay Off? Total Stock Market Returns to Innovation. 442-456 - Liang Guo:
The Benefits of Downstream Information Acquisition. 457-471 - Wilfred Amaldoss, Chuan He:
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis. 472-487 - Liang Guo, Ying Zhao:
Voluntary Quality Disclosure and Market Interaction. 488-501 - Dinesh K. Gauri, Janos Gabor Pauler, Minakshi Trivedi:
Benchmarking Performance in Retail Chains: An Integrated Approach. 502-515 - P. B. Seetharaman, Hai Che:
Price Competition in Markets with Consumer Variety Seeking. 516-525 - S. Hun Seog, Yong J. Hyun:
Financing as a Marketing Strategy. 526-540 - Makoto Abe:
"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model. 541-553 - Eric T. Bradlow:
Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model". 554 - Andrés Musalem, Yogesh V. Joshi:
Research Note - How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach. 555-565 - Sam K. Hui, Peter S. Fader, Eric T. Bradlow:
Research Note - The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality. 566-572 - Øyvind Horverak:
Research Note - Wine Journalism - Marketing or Consumers' Guide? 573-579 - Anne T. Coughlan, Greg Shaffer:
Research Note - Price-Matching Guarantees, Retail Competition, and Product-Line Assortment. 580-588 - Boris Maciejovsky, David V. Budescu, Dan Ariely:
Research Note - The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits? 589-598 - Rachel R. Chen, Eitan Gerstner, Yinghui (Catherine) Yang:
Research Note - Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone. 599-608 - Peter S. Fader, Russell S. Winer:
Call for Papers - Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010. 615
Volume 28, Number 4, July - August 2009
- John H. Roberts, Gary L. Lilien:
2007 ISMS Practice Prize Competition - Special Section Introduction. 617-619 - P. K. Kannan, Barbara Kline Pope, Sanjay Jain:
Practice Prize Winner - Pricing Digital Content Product Lines: A Model and Application for the National Academies Press. 620-636 - Jie Du, Lili Xie, Stephan Schroeder:
Practice Prize Paper - PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution. 637-644 - V. Kumar, Jia Fan, Rohit Gulati, P. Venkat:
Practice Prize Paper - Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific. 645-655 - Karsten Hansen, Vishal Singh:
Market Structure Across Retail Formats. 656-673 - Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp:
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. 674-689 - Stefan Stremersch, Aurélie Lemmens:
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes. 690-708 - Edward J. Fox, Steven Postrel, John H. Semple:
Optimal Category Pricing with Endogenous Store Traffic. 709-720 - David Godes, Dina Mayzlin:
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. 721-739 - Tao Chen, Baohong Sun, Vishal Singh:
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift. 740-758 - Raj Sethuraman:
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models. 759-781 - Kusum L. Ailawadi, Bari A. Harlam:
Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. 782-791 - Amiya Basu, Padmal Vitharana:
Research Note - Impact of Customer Knowledge Heterogeneity on Bundling Strategy. 792-801 - Peter S. Fader, Russell S. Winer:
Call for Papers - Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010. 807
Volume 28, Number 5, September - October 2009
- Eric T. Bradlow:
Editorial - Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd. 809 - Robert Jacobson, Natalie Mizik:
The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction. 810-819 - Claes Fornell, Sunil Mithas, Forrest V. Morgeson III:
Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction. 820-825 - Christopher Ittner, David Larcker, Daniel Taylor:
Commentary - The Stock Market's Pricing of Customer Satisfaction. 826-835 - Robert Jacobson, Natalie Mizik:
Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions. 836-845 - Brett R. Gordon:
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry. 846-867 - A. Yesim Orhun:
Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences. 868-886 - Nan Xia, Sampath Rajagopalan:
Standard vs. Custom Products: Variety, Lead Time, and Price Competition. 887-900 - Liang Guo:
Service Cancellation and Competitive Refund Policy. 901-917 - Sreekumar R. Bhaskaran, Stephen M. Gilbert:
Implications of Channel Structure for Leasing or Selling Durable Goods. 918-934 - Xiaojing Yang, Robert E. Smith:
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity. 935-949 - Raghunath Singh Rao, Om Narasimhan, George John:
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. 950-967 - Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Moorthy Janakiraman, B. Ramaseshan, Bernd H. Schmitt:
Cross-National Logo Evaluation Analysis: An Individual-Level Approach. 968-985 - Eric W. K. Tsang:
Commentary - Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions". 986-990 - Steven M. Shugan:
Commentary - Relevancy Is Robust Prediction, Not Alleged Realism. 991-998 - Eric W. K. Tsang:
Rejoinder - Robust Prediction and Unrealistic Assumptions. 999-1000 - Steven M. Shugan:
Rejoinder - Think Theory Testing, Not Realism. 1001 - Peter S. Fader, Russell S. Winer:
Call for Papers - Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010. 1007
Volume 28, Number 6, November - December 2009
- Fabio Caldieraro, Anne T. Coughlan:
Optimal Sales Force Diversification and Group Incentive Payments. 1009-1026 - Sanjay Jain:
Self-Control and Optimal Goals: A Theoretical Analysis. 1027-1045 - Ricard Gil, Wesley R. Hartmann:
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters. 1046-1062 - Romana Khan, Michael Lewis, Vishal Singh:
Dynamic Customer Management and the Value of One-to-One Marketing. 1063-1079 - Xubing Zhang:
Retailers' Multichannel and Price Advertising Strategies. 1080-1094 - Yupin Yang, Mengze Shi, Avi Goldfarb:
Estimating the Value of Brand Alliances in Professional Team Sports. 1095-1111 - Hans Jarle Kind, Tore Nilssen, Lars Sørgard:
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue? 1112-1128 - Wei Shi Lim:
Overselling in a Competitive Environment: Boon or Bane? 1129-1143 - Greg Shaffer, Florian Zettelmeyer:
Comparative Advertising and In-Store Displays. 1144-1156 - Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang:
Is Persuasive Advertising Always Combative in a Distribution Channel? 1157-1163 - Peter S. Fader, Russell S. Winer:
Call for Papers - Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010. 1167
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