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""They bought it, therefore I will buy it": The effects of peer users' ..."

Seunga Venus Jin, Seounmi Youn (2022)

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DOI: 10.1016/J.CHB.2022.107212

access: closed

type: Journal Article

metadata version: 2022-04-01

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Seunga Venus Jin, Seounmi Youn:
"They bought it, therefore I will buy it": The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship performance in mobile social commerce. Comput. Hum. Behav. 131: 107212 (2022)

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