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"Effective advertising on mobile phones: a literature review and ..."

Taezoon Park, Rashmi Shenoy, Gavriel Salvendy (2008)

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DOI: 10.1080/01449290600958882

access: closed

type: Journal Article

metadata version: 2020-03-12

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Taezoon Park, Rashmi Shenoy, Gavriel Salvendy:
Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies. Behav. Inf. Technol. 27(5): 355-373 (2008)

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