Passwordless takes the guesswork out of secure, frictionless authentication — an increasingly urgent priority as customer experience moves online. 

Seamless authentication cultivates customer trust and can improve conversion rates, since a user frustrated by a clunky login or checkout process is likely to abandon their shopping cart without making a purchase. 

In this paper, we’ll explain what passwordless means, explore the different types of passwordless authentication, and examine how this approach enables a secure yet seamless customer experience.