{"id":"https://openalex.org/W4285732634","doi":"https://doi.org/10.3390/info13070345","title":"Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust","display_name":"Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust","publication_year":2022,"publication_date":"2022-07-16","ids":{"openalex":"https://openalex.org/W4285732634","doi":"https://doi.org/10.3390/info13070345"},"language":"en","primary_location":{"is_oa":true,"landing_page_url":"https://doi.org/10.3390/info13070345","pdf_url":"https://www.mdpi.com/2078-2489/13/7/345/pdf?version=1658299779","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true},"type":"article","type_crossref":"journal-article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2078-2489/13/7/345/pdf?version=1658299779","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065870614","display_name":"Madiha Atiq","orcid":null},"institutions":[{"id":"https://openalex.org/I148520331","display_name":"Kinnaird College for Women University","ror":"https://ror.org/02dpvst32","country_code":"PK","type":"education","lineage":["https://openalex.org/I148520331"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Madiha Atiq","raw_affiliation_strings":["Department of Business Studies, Kinnaird College for Women, Lahore 54000, Pakistan"],"affiliations":[{"raw_affiliation_string":"Department of Business Studies, Kinnaird College for Women, Lahore 54000, Pakistan","institution_ids":["https://openalex.org/I148520331"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006727269","display_name":"Ghulam Abid","orcid":"https://orcid.org/0000-0002-3271-9082"},"institutions":[{"id":"https://openalex.org/I148520331","display_name":"Kinnaird College for Women University","ror":"https://ror.org/02dpvst32","country_code":"PK","type":"education","lineage":["https://openalex.org/I148520331"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Ghulam Abid","raw_affiliation_strings":["Department of Business Studies, Kinnaird College for Women, Lahore 54000, Pakistan"],"affiliations":[{"raw_affiliation_string":"Department of Business Studies, Kinnaird College for Women, Lahore 54000, Pakistan","institution_ids":["https://openalex.org/I148520331"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066624318","display_name":"Aizza Anwar","orcid":"https://orcid.org/0000-0002-4178-5495"},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Aizza Anwar","raw_affiliation_strings":["School of Management, Universiti Sains Malaysia, George Town 11800, Malaysia"],"affiliations":[{"raw_affiliation_string":"School of Management, Universiti Sains Malaysia, George Town 11800, Malaysia","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002900384","display_name":"Muhammad Fazal Ijaz","orcid":"https://orcid.org/0000-0001-5206-272X"},"institutions":[{"id":"https://openalex.org/I28777354","display_name":"Sejong University","ror":"https://ror.org/00aft1q37","country_code":"KR","type":"education","lineage":["https://openalex.org/I28777354"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Muhammad Fazal Ijaz","raw_affiliation_strings":["Department of Intelligent Mechatronics Engineering, Sejong University, Seoul 05006, Korea"],"affiliations":[{"raw_affiliation_string":"Department of Intelligent Mechatronics Engineering, Sejong University, Seoul 05006, Korea","institution_ids":["https://openalex.org/I28777354"]}]}],"institution_assertions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5066624318","https://openalex.org/A5002900384"],"corresponding_institution_ids":["https://openalex.org/I139322472","https://openalex.org/I28777354"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515,"provenance":"doaj"},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515,"provenance":"doaj"},"fwci":9.647,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.999989,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"13","issue":"7","first_page":"345","last_page":"345"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9999,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9999,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9977,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9932,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.53264874},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.42907494}],"concepts":[{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.8345407},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.8067508},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6602357},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6102083},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5633167},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.53264874},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44823214},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43608516},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.43059343},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.42907494},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.333361},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26243317},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1725977},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14604166},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13897496},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.11091468},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.108940125},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.10565224},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"is_oa":true,"landing_page_url":"https://doi.org/10.3390/info13070345","pdf_url":"https://www.mdpi.com/2078-2489/13/7/345/pdf?version=1658299779","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true},{"is_oa":false,"landing_page_url":"https://doaj.org/article/37123b94839c4b4697dc8f193933950e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":{"is_oa":true,"landing_page_url":"https://doi.org/10.3390/info13070345","pdf_url":"https://www.mdpi.com/2078-2489/13/7/345/pdf?version=1658299779","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true},"sustainable_development_goals":[],"grants":[],"datasets":[],"versions":[],"referenced_works_count":78,"referenced_works":["https://openalex.org/W1592411571","https://openalex.org/W171971271","https://openalex.org/W1848151751","https://openalex.org/W1886940753","https://openalex.org/W1939684408","https://openalex.org/W1974895348","https://openalex.org/W1976839163","https://openalex.org/W1981404628","https://openalex.org/W1987437620","https://openalex.org/W1989763926","https://openalex.org/W1996646532","https://openalex.org/W2000804161","https://openalex.org/W2004845716","https://openalex.org/W2023249509","https://openalex.org/W2032799161","https://openalex.org/W2043146457","https://openalex.org/W2057431907","https://openalex.org/W2061289966","https://openalex.org/W2063139645","https://openalex.org/W2064311303","https://openalex.org/W2066610304","https://openalex.org/W2066657496","https://openalex.org/W2075471194","https://openalex.org/W2079103378","https://openalex.org/W2081155210","https://openalex.org/W2081899322","https://openalex.org/W2084399600","https://openalex.org/W2127638919","https://openalex.org/W2136360414","https://openalex.org/W2138497121","https://openalex.org/W2150375325","https://openalex.org/W2153804514","https://openalex.org/W2153969622","https://openalex.org/W2158361195","https://openalex.org/W2161898721","https://openalex.org/W2164385948","https://openalex.org/W2201558745","https://openalex.org/W2209591380","https://openalex.org/W2312204114","https://openalex.org/W2512897517","https://openalex.org/W2551886558","https://openalex.org/W2561746980","https://openalex.org/W2568499280","https://openalex.org/W2569521639","https://openalex.org/W2592544449","https://openalex.org/W2593238575","https://openalex.org/W2620571288","https://openalex.org/W2736051199","https://openalex.org/W2754095221","https://openalex.org/W2767683236","https://openalex.org/W2802891577","https://openalex.org/W2807964499","https://openalex.org/W2902999784","https://openalex.org/W2904901636","https://openalex.org/W2909627213","https://openalex.org/W2913933877","https://openalex.org/W2926469795","https://openalex.org/W2939903002","https://openalex.org/W2963856605","https://openalex.org/W2975357342","https://openalex.org/W2982421181","https://openalex.org/W2990983325","https://openalex.org/W3004979244","https://openalex.org/W3013748956","https://openalex.org/W3024908537","https://openalex.org/W3028888020","https://openalex.org/W3036645648","https://openalex.org/W3124222295","https://openalex.org/W3124529843","https://openalex.org/W3133555504","https://openalex.org/W3190109267","https://openalex.org/W4210305856","https://openalex.org/W4234272466","https://openalex.org/W4235678817","https://openalex.org/W4246945313","https://openalex.org/W4253262538","https://openalex.org/W4400993946","https://openalex.org/W890137721"],"related_works":["https://openalex.org/W4387516697","https://openalex.org/W4361272692","https://openalex.org/W4298012679","https://openalex.org/W4297998858","https://openalex.org/W4285206610","https://openalex.org/W4285058228","https://openalex.org/W4246539208","https://openalex.org/W3032906336","https://openalex.org/W2997316009","https://openalex.org/W2888161589"],"abstract_inverted_index":{"Storytelling":[0],"content":[1,104,164,182],"is":[2],"where":[3],"the":[4,35,63,73,76,89,100,138,169,181,187,197,200],"facts":[5,36],"are":[6],"conveyed":[7],"by":[8,106],"emotion":[9],"and":[10,16,28,119,140,151,165],"that":[11,98,149,173],"make":[12],"people":[13,27],"more":[14,177],"engaged":[15],"want":[17],"to":[18,34,185,195],"take":[19],"action":[20],"or":[21],"change":[22],"their":[23],"surroundings.":[24],"Stories":[25],"fascinate":[26],"can":[29],"easily":[30],"be":[31,176],"remembered":[32],"compared":[33],"alone.":[37],"The":[38,56],"much-hyped":[39],"feature":[40,78],"\u201cstories\u201d":[41,204],"of":[42,65,75,79,102,117,133],"Instagram,":[43],"a":[44,51,94,125,154,159],"trendy":[45],"social":[46,82],"media":[47,83],"platform,":[48],"has":[49,193],"become":[50],"game-changer":[52],"for":[53],"influencer":[54],"marketing.":[55],"present":[57],"study":[58,127],"extends":[59],"reactance":[60],"theory":[61],"in":[62,86,157,199],"context":[64],"Instagram\u2019s":[66],"millennial":[67,131,188],"users.":[68],"Previous":[69],"researchers":[70],"have":[71],"tested":[72],"effectiveness":[74],"stories":[77],"this":[80,191],"particular":[81],"platform.":[84,208],"Therefore,":[85],"line":[87],"with":[88],"earlier":[90],"studies,":[91],"we":[92],"propose":[93],"sequential":[95,114],"mediation":[96,115],"model":[97],"investigates":[99],"effect":[101],"storytelling":[103,163],"(made":[105],"Instagram":[107,184,203],"Influencers)":[108],"on":[109,183,202],"audience":[110,166],"engagement":[111],"using":[112,124],"two":[113],"mechanisms":[116],"relatability":[118,150],"trust.":[120],"Data":[121],"were":[122],"obtained":[123],"cross-sectional":[126],"design":[128],"from":[129],"273":[130],"users":[132],"Instagram.":[134],"Our":[135],"results":[136],"justify":[137],"direct":[139],"indirect":[141],"hypothesized":[142],"relationship":[143,161],"through":[144],"Process":[145],"Macros.":[146],"We":[147],"found":[148],"trust":[152],"play":[153],"significant":[155],"role":[156],"building":[158],"strong":[160],"between":[162],"engagement.":[167],"Ultimately,":[168],"research":[170,192],"findings":[171],"suggest":[172],"professionals":[174],"should":[175],"creative":[178],"while":[179],"making":[180],"engage":[186],"market.":[189],"Moreover,":[190],"tried":[194],"fill":[196],"gap":[198],"literature":[201],"as":[205],"an":[206],"advertising":[207]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W4285732634","counts_by_year":[{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":2}],"updated_date":"2024-12-08T13:10:58.798380","created_date":"2022-07-18"}