{"id":"https://openalex.org/W3209255210","doi":"https://doi.org/10.3390/e23111388","title":"Conversion Rate Prediction Based on Text Readability Analysis of Landing Pages","display_name":"Conversion Rate Prediction Based on Text Readability Analysis of Landing Pages","publication_year":2021,"publication_date":"2021-10-23","ids":{"openalex":"https://openalex.org/W3209255210","doi":"https://doi.org/10.3390/e23111388","mag":"3209255210","pmid":"https://pubmed.ncbi.nlm.nih.gov/34828087","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/8621191"},"language":"en","primary_location":{"is_oa":true,"landing_page_url":"https://doi.org/10.3390/e23111388","pdf_url":"https://www.mdpi.com/1099-4300/23/11/1388/pdf?version=1635761758","source":{"id":"https://openalex.org/S195231649","display_name":"Entropy","issn_l":"1099-4300","issn":["1099-4300"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true},"type":"article","type_crossref":"journal-article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/1099-4300/23/11/1388/pdf?version=1635761758","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018377692","display_name":"Ruslan Korniichuk","orcid":"https://orcid.org/0000-0003-3729-3655"},"institutions":[{"id":"https://openalex.org/I864159182","display_name":"University of Silesia in Katowice","ror":"https://ror.org/0104rcc94","country_code":"PL","type":"education","lineage":["https://openalex.org/I864159182"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Ruslan Korniichuk","raw_affiliation_strings":["Institute of Computer Science, Faculty of Science and Technology, University of Silesia in Katowice, B\u0119dzi\u0144ska 39, 41-200 Sosnowiec, Poland"],"affiliations":[{"raw_affiliation_string":"Institute of Computer Science, Faculty of Science and Technology, University of Silesia in Katowice, B\u0119dzi\u0144ska 39, 41-200 Sosnowiec, Poland","institution_ids":["https://openalex.org/I864159182"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024255608","display_name":"Mariusz Boryczka","orcid":"https://orcid.org/0000-0002-7994-8341"},"institutions":[{"id":"https://openalex.org/I864159182","display_name":"University of Silesia in Katowice","ror":"https://ror.org/0104rcc94","country_code":"PL","type":"education","lineage":["https://openalex.org/I864159182"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Mariusz Boryczka","raw_affiliation_strings":["Institute of Computer Science, Faculty of Science and Technology, University of Silesia in Katowice, B\u0119dzi\u0144ska 39, 41-200 Sosnowiec, Poland"],"affiliations":[{"raw_affiliation_string":"Institute of Computer Science, Faculty of Science and Technology, University of Silesia in Katowice, B\u0119dzi\u0144ska 39, 41-200 Sosnowiec, Poland","institution_ids":["https://openalex.org/I864159182"]}]}],"institution_assertions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018377692"],"corresponding_institution_ids":["https://openalex.org/I864159182"],"apc_list":{"value":2000,"currency":"CHF","value_usd":2165,"provenance":"doaj"},"apc_paid":{"value":2000,"currency":"CHF","value_usd":2165,"provenance":"doaj"},"fwci":0.149,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.503869,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":57,"max":67},"biblio":{"volume":"23","issue":"11","first_page":"1388","last_page":"1388"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9902,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9902,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9769,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9676,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[],"concepts":[{"id":"https://openalex.org/C2778143727","wikidata":"https://www.wikidata.org/wiki/Q1820650","display_name":"Readability","level":2,"score":0.8807025},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.65946853},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.5690855},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.54885674},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.49449015},{"id":"https://openalex.org/C12267149","wikidata":"https://www.wikidata.org/wiki/Q282453","display_name":"Support vector machine","level":2,"score":0.44865817},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09694517},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"is_oa":true,"landing_page_url":"https://doi.org/10.3390/e23111388","pdf_url":"https://www.mdpi.com/1099-4300/23/11/1388/pdf?version=1635761758","source":{"id":"https://openalex.org/S195231649","display_name":"Entropy","issn_l":"1099-4300","issn":["1099-4300"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true},{"is_oa":false,"landing_page_url":"https://doaj.org/article/59e8ac552d4c42a5b78348babc4a44fb","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},{"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8621191","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":["National Institutes of Health"],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true},{"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/34828087","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":["National Institutes of Health"],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":{"is_oa":true,"landing_page_url":"https://doi.org/10.3390/e23111388","pdf_url":"https://www.mdpi.com/1099-4300/23/11/1388/pdf?version=1635761758","source":{"id":"https://openalex.org/S195231649","display_name":"Entropy","issn_l":"1099-4300","issn":["1099-4300"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true},"sustainable_development_goals":[],"grants":[],"datasets":[],"versions":[],"referenced_works_count":29,"referenced_works":["https://openalex.org/W1967390364","https://openalex.org/W1969675113","https://openalex.org/W1970210633","https://openalex.org/W2011720192","https://openalex.org/W2017140889","https://openalex.org/W2021866613","https://openalex.org/W2048587526","https://openalex.org/W2051434435","https://openalex.org/W2072359786","https://openalex.org/W2090883204","https://openalex.org/W2096472197","https://openalex.org/W2099213975","https://openalex.org/W2122111042","https://openalex.org/W2125045187","https://openalex.org/W2139550426","https://openalex.org/W2140018977","https://openalex.org/W2153635508","https://openalex.org/W2256938843","https://openalex.org/W2289836221","https://openalex.org/W2364975838","https://openalex.org/W2780239551","https://openalex.org/W2976211461","https://openalex.org/W2981888879","https://openalex.org/W2999615587","https://openalex.org/W3034930005","https://openalex.org/W3093108579","https://openalex.org/W4206672731","https://openalex.org/W4239510810","https://openalex.org/W4301153461"],"related_works":["https://openalex.org/W4386462264","https://openalex.org/W4313488044","https://openalex.org/W4312192474","https://openalex.org/W4306674287","https://openalex.org/W4286629047","https://openalex.org/W3209574120","https://openalex.org/W3170094116","https://openalex.org/W3107602296","https://openalex.org/W3046775127","https://openalex.org/W2961085424"],"abstract_inverted_index":{"Digital":[0],"marketing":[1,44,86],"has":[2],"been":[3,24],"extensively":[4],"researched":[5],"and":[6,21,58,83,158],"developed":[7],"remarkably":[8],"rapidly":[9],"over":[10],"the":[11,27,49,90,98,102,121,127,136,139,147,165],"last":[12],"decade.":[13],"Within":[14],"this":[15,47,93,142,159],"field,":[16],"hundreds":[17],"of":[18,29,66,71,92,120,138,141,152],"scientific":[19],"publications":[20],"patents":[22],"have":[23],"produced,":[25],"but":[26],"accuracy":[28,119],"prediction":[30,38],"technologies":[31],"leaves":[32],"much":[33],"to":[34],"be":[35,162],"desired.":[36],"Conversion":[37],"remains":[39],"a":[40,52,63],"problem":[41],"for":[42,132,164],"most":[43],"professionals.":[45],"In":[46,95],"article,":[48],"authors,":[50],"using":[51,126,146],"dataset":[53],"containing":[54],"landing":[55,109],"pages":[56],"content":[57],"their":[59,96],"conversions,":[60],"show":[61,84,100],"that":[62,79,101],"detailed":[64],"analysis":[65],"text":[67],"readability":[68],"is":[69,130],"capable":[70],"predicting":[72],"conversion":[73,82],"rates.":[74],"They":[75,112],"identify":[76],"specific":[77],"features":[78],"directly":[80],"affect":[81],"how":[85],"professionals":[87],"can":[88,107],"use":[89],"results":[91,140],"work.":[94],"experiments,":[97],"authors":[99],"applied":[103],"machine":[104,115,123],"learning":[105,116,124],"approach":[106],"predict":[108],"page":[110],"conversion.":[111],"built":[113,122],"five":[114],"models.":[117],"The":[118],"model":[125,143],"SVM":[128],"algorithm":[129],"promising":[131],"its":[133],"implementation.":[134],"Additionally,":[135],"interpretation":[137],"was":[144],"conducted":[145],"SHAP":[148],"package.":[149],"Approximately":[150],"60%":[151],"purchases":[153],"are":[154],"made":[155],"by":[156],"nonmembers,":[157],"paper":[160],"may":[161],"suitable":[163],"cold-start":[166],"problem.":[167]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W3209255210","counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2024-12-08T14:18:29.303498","created_date":"2021-11-08"}