乐胖代购免代理版

{"id":"https://openalex.org/W4248520753","doi":"https://doi.org/10.1504/ijeb.2018.095960","title":"The impact of viral marketing on successful development of new financial services in life insurance","display_name":"The impact of viral marketing on successful development of new financial services in life insurance","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W4248520753","doi":"https://doi.org/10.1504/ijeb.2018.095960"},"language":"en","primary_location":{"is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijeb.2018.095960","pdf_url":null,"source":{"id":"https://openalex.org/S205918948","display_name":"International Journal of Electronic Business","issn_l":"1470-6067","issn":["1470-6067","1741-5063"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},"type":"article","type_crossref":"journal-article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110297928","display_name":"Mehran Rezvani","orcid":null},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Mehran Rezvani","raw_affiliation_strings":["Faculty of Entrepreneurship, University of Tehran, Tehran, Iran"],"affiliations":[{"raw_affiliation_string":"Faculty of Entrepreneurship, University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060443614","display_name":"Marzieh Rezamand Parsaei","orcid":null},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Marzieh Rezamand Parsaei","raw_affiliation_strings":["Faculty of Entrepreneurship, University of Tehran, Tehran, Iran"],"affiliations":[{"raw_affiliation_string":"Faculty of Entrepreneurship, University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5053678722","display_name":"Zeinab Fathollahzadeh","orcid":null},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Zeinab Fathollahzadeh","raw_affiliation_strings":["Faculty of Entrepreneurship, University of Tehran, Tehran, Iran"],"affiliations":[{"raw_affiliation_string":"Faculty of Entrepreneurship, University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]}],"institution_assertions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"fulltext_origin":"ngrams","cited_by_count":2,"citation_normalized_percentile":{"value":0.607126,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":70,"max":74},"biblio":{"volume":"14","issue":"3","first_page":"238","last_page":"238"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T11711","display_name":"COVID-19 Pandemic Impacts","score":0.9662,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11711","display_name":"COVID-19 Pandemic Impacts","score":0.9662,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14463","display_name":"Diverse Scientific Research Studies","score":0.935,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.6408565},{"id":"https://openalex.org/keywords/life-insurance","display_name":"Life insurance","score":0.5075139},{"id":"https://openalex.org/keywords/specialty","display_name":"Specialty","score":0.4499744}],"concepts":[{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.6756352},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6487854},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.6408565},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6213443},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.61819243},{"id":"https://openalex.org/C139043278","wikidata":"https://www.wikidata.org/wiki/Q837171","display_name":"Financial services","level":2,"score":0.53171474},{"id":"https://openalex.org/C3020299011","wikidata":"https://www.wikidata.org/wiki/Q626608","display_name":"Life insurance","level":2,"score":0.5075139},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.47194475},{"id":"https://openalex.org/C20387591","wikidata":"https://www.wikidata.org/wiki/Q930752","display_name":"Specialty","level":2,"score":0.4499744},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.4245541},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.42135602},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.29258287},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.21244144},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17519522},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.15910766},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09811923},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijeb.2018.095960","pdf_url":null,"source":{"id":"https://openalex.org/S205918948","display_name":"International Journal of Electronic Business","issn_l":"1470-6067","issn":["1470-6067","1741-5063"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.46}],"grants":[],"datasets":[],"versions":[],"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4229884329","https://openalex.org/W3162248051","https://openalex.org/W3045293259","https://openalex.org/W3032220911","https://openalex.org/W2913870229","https://openalex.org/W2770232349","https://openalex.org/W2365653098","https://openalex.org/W2009647787","https://openalex.org/W2000811477","https://openalex.org/W1968064866"],"abstract_inverted_index":{"This":[0],"study,":[1],"for":[2],"the":[3,9,15,24,34,41,55,58,72,105,111,124,127,136,139],"first":[4],"time,":[5],"attempts":[6],"to":[7,32,104],"measure":[8,33],"impact":[10,35,134],"of":[11,17,36,45,49,57,80,115,126,138],"viral":[12,37,107],"marketing":[13,38,108],"on":[14,23,54,71,135],"success":[16,56,137],"developing":[18],"new":[19,59,140],"financial":[20,60,141],"service.":[21,61,142],"Based":[22],"past":[25],"studies,":[26],"a":[27,65,130],"model":[28],"has":[29],"been":[30],"developed":[31],"indicators,":[39,109],"including":[40,110],"number":[42,112],"and":[43,51,75,97,100,113,123,132],"valence":[44,114],"online":[46,116],"comments,":[47,117],"specialty":[48,125],"responder":[50],"visual":[52,121],"features,":[53],"To":[62],"do":[63],"this,":[64],"standard":[66],"questionnaire":[67],"was":[68],"designed":[69],"based":[70],"Likert":[73],"scale":[74],"tested":[76],"by":[77],"224":[78],"employees":[79],"insurance":[81,85],"companies":[82],"providing":[83],"life":[84],"in":[86],"Tehran.":[87],"The":[88],"data":[89],"were":[90],"analysed":[91],"through":[92],"structural":[93],"equation":[94],"modelling":[95],"(SEM)":[96],"using":[98],"SPSS":[99],"SmartPLS":[101],"software.":[102],"According":[103],"results,":[106],"as":[118,120],"well":[119],"features":[122],"responders,":[128],"have":[129],"positive":[131],"significant":[133]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W4248520753","counts_by_year":[{"year":2022,"cited_by_count":2}],"updated_date":"2025-01-21T12:42:05.235760","created_date":"2022-05-12"}