{"id":"https://openalex.org/W2607477801","doi":"https://doi.org/10.1287/isre.2020.0921","title":"Matching Mobile Applications for Cross-Promotion","display_name":"Matching Mobile Applications for Cross-Promotion","publication_year":2020,"publication_date":"2020-08-26","ids":{"openalex":"https://openalex.org/W2607477801","doi":"https://doi.org/10.1287/isre.2020.0921","mag":"2607477801"},"language":"en","primary_location":{"is_oa":false,"landing_page_url":"https://doi.org/10.1287/isre.2020.0921","pdf_url":null,"source":{"id":"https://openalex.org/S202812398","display_name":"Information Systems Research","issn_l":"1047-7047","issn":["1047-7047","1526-5536"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},"type":"article","type_crossref":"journal-article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072864189","display_name":"Gene Moo Lee","orcid":"https://orcid.org/0000-0003-0657-6898"},"institutions":[{"id":"https://openalex.org/I141945490","display_name":"University of British Columbia","ror":"https://ror.org/03rmrcq20","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Gene Moo Lee","raw_affiliation_strings":["Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;"],"affiliations":[{"raw_affiliation_string":"Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;","institution_ids":["https://openalex.org/I141945490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065756527","display_name":"Shu He","orcid":"https://orcid.org/0000-0001-5899-5299"},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shu He","raw_affiliation_strings":["Department of Operations and Information Management, University of Connecticut, Storrs, Connecticut 06269;"],"affiliations":[{"raw_affiliation_string":"Department of Operations and Information Management, University of Connecticut, Storrs, Connecticut 06269;","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101891810","display_name":"Joo-Won Lee","orcid":"https://orcid.org/0000-0003-2003-5422"},"institutions":[{"id":"https://openalex.org/I24214720","display_name":"Hansung University","ror":"https://ror.org/048m9x696","country_code":"KR","type":"education","lineage":["https://openalex.org/I24214720"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Joowon Lee","raw_affiliation_strings":["College of Social Science, Hansung University, Seoul 136-172, Korea;"],"affiliations":[{"raw_affiliation_string":"College of Social Science, Hansung University, Seoul 136-172, Korea;","institution_ids":["https://openalex.org/I24214720"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102970054","display_name":"Andrew B. Whinston","orcid":"https://orcid.org/0000-0002-7371-8991"},"institutions":[{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andrew B. Whinston","raw_affiliation_strings":["Department of Information, Risks, and Operations Management, McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712"],"affiliations":[{"raw_affiliation_string":"Department of Information, Risks, and Operations Management, McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712","institution_ids":["https://openalex.org/I86519309"]}]}],"institution_assertions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.588,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.999983,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":95},"biblio":{"volume":"31","issue":"3","first_page":"865","last_page":"891"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9977,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9977,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9973,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9891,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.7081919},{"id":"https://openalex.org/keywords/mobile-apps","display_name":"Mobile apps","score":0.61425954},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.49849534},{"id":"https://openalex.org/keywords/app-store","display_name":"App store","score":0.44688836}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7905608},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.7081919},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.61425954},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.6016445},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5840729},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.49849534},{"id":"https://openalex.org/C2779794324","wikidata":"https://www.wikidata.org/wiki/Q3814081","display_name":"App store","level":2,"score":0.44688836},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4040637},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.36758524},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.2672488},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"is_oa":false,"landing_page_url":"https://doi.org/10.1287/isre.2020.0921","pdf_url":null,"source":{"id":"https://openalex.org/S202812398","display_name":"Information Systems Research","issn_l":"1047-7047","issn":["1047-7047","1526-5536"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":null,"sustainable_development_goals":[],"grants":[],"datasets":[],"versions":[],"referenced_works_count":83,"referenced_works":["https://openalex.org/W1501366616","https://openalex.org/W1558479048","https://openalex.org/W1581020010","https://openalex.org/W1880262756","https://openalex.org/W1968143987","https://openalex.org/W1976526581","https://openalex.org/W1978394996","https://openalex.org/W1978609982","https://openalex.org/W1987217811","https://openalex.org/W1993700489","https://openalex.org/W2001082470","https://openalex.org/W2003217648","https://openalex.org/W2008502641","https://openalex.org/W2012193618","https://openalex.org/W2012395467","https://openalex.org/W2014325187","https://openalex.org/W2022076440","https://openalex.org/W2026328498","https://openalex.org/W2027943416","https://openalex.org/W2042842336","https://openalex.org/W2050659050","https://openalex.org/W2055693517","https://openalex.org/W2056471696","https://openalex.org/W2061951099","https://openalex.org/W2067481044","https://openalex.org/W2068115726","https://openalex.org/W2068515472","https://openalex.org/W2076219102","https://openalex.org/W2085225290","https://openalex.org/W2087316481","https://openalex.org/W2088394455","https://openalex.org/W2088640816","https://openalex.org/W2107315862","https://openalex.org/W2110013180","https://openalex.org/W2116206254","https://openalex.org/W2117582028","https://openalex.org/W2123923825","https://openalex.org/W2129992036","https://openalex.org/W2131988597","https://openalex.org/W2132534623","https://openalex.org/W2135597854","https://openalex.org/W2135790056","https://openalex.org/W2135899575","https://openalex.org/W2137958601","https://openalex.org/W2138899136","https://openalex.org/W2139122730","https://openalex.org/W2145360759","https://openalex.org/W2147260815","https://openalex.org/W2158486621","https://openalex.org/W2159094788","https://openalex.org/W2171960770","https://openalex.org/W2174628758","https://openalex.org/W2174706414","https://openalex.org/W2182266207","https://openalex.org/W224478108","https://openalex.org/W2290840849","https://openalex.org/W2296415365","https://openalex.org/W2331236532","https://openalex.org/W2341865734","https://openalex.org/W2594402712","https://openalex.org/W2752829577","https://openalex.org/W281665770","https://openalex.org/W2963285709","https://openalex.org/W3007327886","https://openalex.org/W3121142950","https://openalex.org/W3121397352","https://openalex.org/W3121501591","https://openalex.org/W3121677886","https://openalex.org/W3121806563","https://openalex.org/W3122064229","https://openalex.org/W3122443917","https://openalex.org/W3122651512","https://openalex.org/W3122704400","https://openalex.org/W3124073842","https://openalex.org/W3124074442","https://openalex.org/W3124616546","https://openalex.org/W3125309408","https://openalex.org/W3125370119","https://openalex.org/W3125469226","https://openalex.org/W3125728556","https://openalex.org/W3125804807","https://openalex.org/W4240915221","https://openalex.org/W4246215155"],"related_works":["https://openalex.org/W785354139","https://openalex.org/W4387360127","https://openalex.org/W4367026699","https://openalex.org/W3173766926","https://openalex.org/W3142571737","https://openalex.org/W3120409491","https://openalex.org/W3118315554","https://openalex.org/W3004251137","https://openalex.org/W2890710341","https://openalex.org/W2011781116"],"abstract_inverted_index":{"As":[0],"the":[1,22,27,36,44,78,136,146,184,191],"mobile":[2,52],"app":[3,53,105,115,165],"market":[4],"grows":[5],"rapidly,":[6],"with":[7],"millions":[8],"of":[9,13,24,81,104,130,138],"apps":[10,31,64,94,97],"and":[11,39,107,125,133,167,172,188],"billions":[12],"users,":[14],"search":[15],"costs":[16],"are":[17],"increasing":[18,127],"tremendously.":[19],"Similar":[20],"to":[21,35,60,90,95,98,160,168],"case":[23],"recommender":[25],"systems,":[26],"challenge":[28],"is":[29,59,118],"how":[30,40],"can":[32,42,143],"be":[33],"recommended":[34],"right":[37,45],"users":[38],"consumers":[41],"find":[43],"apps.":[46,68],"This":[47],"paper":[48,150],"studies":[49],"a":[50,87],"new":[51,62],"ad":[54,82,100,128],"framework,":[55],"cross-promotion":[56],"(CP),":[57],"which":[58],"promote":[61],"\u201ctarget\u201d":[63],"within":[65],"other":[66],"\u201csource\u201d":[67],"With":[69],"unique":[70],"random":[71],"matching":[72,147],"experiment":[73],"data,":[74],"we":[75],"empirically":[76],"test":[77],"important":[79,152],"determinants":[80],"effectiveness.":[83],"We":[84],"then":[85],"propose":[86],"machine-learning-based":[88],"framework":[89],"optimally":[91],"match":[92],"source":[93],"target":[96],"improve":[99,145],"effectiveness":[101,129],"in":[102,120,126,190],"terms":[103],"downloads":[106],"postdownload":[108],"usages.":[109],"The":[110,149],"simulation":[111],"results":[112],"show":[113],"that":[114],"analytics":[116,171],"capability":[117],"essential":[119],"building":[121],"accurate":[122],"prediction":[123],"models":[124,174],"CP":[131,163],"campaigns":[132],"that,":[134],"at":[135],"expense":[137],"privacy,":[139],"individual":[140],"user":[141],"data":[142,170,193],"further":[144],"performance.":[148],"has":[151],"managerial":[153],"implications":[154,182],"because":[155],"it":[156],"provides":[157,180],"direct":[158],"guidance":[159],"better":[161],"utilize":[162],"for":[164,175],"developers":[166],"leverage":[169],"machine-learning":[173],"platform":[176],"managers.":[177],"It":[178],"also":[179],"policy":[181],"on":[183],"trade-off":[185],"between":[186],"utility":[187],"privacy":[189],"growing":[192],"economy.":[194]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W2607477801","counts_by_year":[{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2024-12-20T00:03:06.056639","created_date":"2017-04-28"}