{"id":"https://openalex.org/W2044280809","doi":"https://doi.org/10.1145/2739482.2768486","title":"A Method Based on Interactive Evolutionary Computation for Increasing the Effectiveness of Advertisement Texts","display_name":"A Method Based on Interactive Evolutionary Computation for Increasing the Effectiveness of Advertisement Texts","publication_year":2015,"publication_date":"2015-07-10","ids":{"openalex":"https://openalex.org/W2044280809","doi":"https://doi.org/10.1145/2739482.2768486","mag":"2044280809"},"language":"en","primary_location":{"is_oa":false,"landing_page_url":"https://doi.org/10.1145/2739482.2768486","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},"type":"article","type_crossref":"proceedings-article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051998066","display_name":"Quetzali Madera","orcid":null},"institutions":[{"id":"https://openalex.org/I4210118730","display_name":"Instituto Tecnol\u00f3gico de Tijuana","ror":"https://ror.org/03dga7879","country_code":"MX","type":"education","lineage":["https://openalex.org/I4210118730"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Quetzali Madera","raw_affiliation_strings":["Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico"],"affiliations":[{"raw_affiliation_string":"Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico","institution_ids":["https://openalex.org/I4210118730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090261602","display_name":"Mario Garc\u00eda-Vald\u00e9z","orcid":"https://orcid.org/0000-0002-2593-1114"},"institutions":[{"id":"https://openalex.org/I4210118730","display_name":"Instituto Tecnol\u00f3gico de Tijuana","ror":"https://ror.org/03dga7879","country_code":"MX","type":"education","lineage":["https://openalex.org/I4210118730"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Mario Garc\u00eda-Valdez","raw_affiliation_strings":["Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico"],"affiliations":[{"raw_affiliation_string":"Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico","institution_ids":["https://openalex.org/I4210118730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048223855","display_name":"Oscar Castillo","orcid":"https://orcid.org/0000-0002-7385-5689"},"institutions":[{"id":"https://openalex.org/I4210118730","display_name":"Instituto Tecnol\u00f3gico de Tijuana","ror":"https://ror.org/03dga7879","country_code":"MX","type":"education","lineage":["https://openalex.org/I4210118730"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Oscar Castillo","raw_affiliation_strings":["Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico"],"affiliations":[{"raw_affiliation_string":"Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico","institution_ids":["https://openalex.org/I4210118730"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067869255","display_name":"Alejandra Mancilla","orcid":"https://orcid.org/0000-0003-0430-8152"},"institutions":[{"id":"https://openalex.org/I4210118730","display_name":"Instituto Tecnol\u00f3gico de Tijuana","ror":"https://ror.org/03dga7879","country_code":"MX","type":"education","lineage":["https://openalex.org/I4210118730"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Alejandra Mancilla","raw_affiliation_strings":["Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico"],"affiliations":[{"raw_affiliation_string":"Instituto Tecnol\u00f3gico de Tijuana, Tijuana, Mexico","institution_ids":["https://openalex.org/I4210118730"]}]}],"institution_assertions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.403,"has_fulltext":true,"fulltext_origin":"ngrams","cited_by_count":3,"citation_normalized_percentile":{"value":0.188539,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":76,"max":79},"biblio":{"volume":null,"issue":null,"first_page":"1225","last_page":"1228"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T11574","display_name":"Artificial Intelligence in Games","score":0.9935,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11574","display_name":"Artificial Intelligence in Games","score":0.9935,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9421,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9419,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/recall-rate","display_name":"Recall rate","score":0.44898066}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.72958654},{"id":"https://openalex.org/C45374587","wikidata":"https://www.wikidata.org/wiki/Q12525525","display_name":"Computation","level":2,"score":0.6373725},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.6366512},{"id":"https://openalex.org/C105902424","wikidata":"https://www.wikidata.org/wiki/Q1197129","display_name":"Evolutionary computation","level":2,"score":0.6164595},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5181364},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.5166252},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5015967},{"id":"https://openalex.org/C123189799","wikidata":"https://www.wikidata.org/wiki/Q6045380","display_name":"Interactive evolutionary computation","level":4,"score":0.4856671},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.47040588},{"id":"https://openalex.org/C2987098735","wikidata":"https://www.wikidata.org/wiki/Q3808900","display_name":"Recall rate","level":2,"score":0.44898066},{"id":"https://openalex.org/C81669768","wikidata":"https://www.wikidata.org/wiki/Q2359161","display_name":"Precision and recall","level":2,"score":0.4215688},{"id":"https://openalex.org/C159149176","wikidata":"https://www.wikidata.org/wiki/Q14489129","display_name":"Evolutionary algorithm","level":2,"score":0.42066467},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3611986},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3497717},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.34034708},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.25224265},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.09847313},{"id":"https://openalex.org/C121835503","wikidata":"https://www.wikidata.org/wiki/Q2596288","display_name":"Evolutionary programming","level":3,"score":0.089612365},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"is_oa":false,"landing_page_url":"https://doi.org/10.1145/2739482.2768486","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":null,"sustainable_development_goals":[],"grants":[],"datasets":[],"versions":[],"referenced_works_count":21,"referenced_works":["https://openalex.org/W112703136","https://openalex.org/W139989439","https://openalex.org/W151035127","https://openalex.org/W1645937837","https://openalex.org/W1757917307","https://openalex.org/W1995667101","https://openalex.org/W2059774245","https://openalex.org/W2064317283","https://openalex.org/W2095980045","https://openalex.org/W2097022840","https://openalex.org/W2111627065","https://openalex.org/W2113236195","https://openalex.org/W2159573465","https://openalex.org/W2187074748","https://openalex.org/W2250421284","https://openalex.org/W2911267749","https://openalex.org/W2951692431","https://openalex.org/W33073585","https://openalex.org/W4254165724","https://openalex.org/W58559650","https://openalex.org/W78474561"],"related_works":["https://openalex.org/W68304801","https://openalex.org/W4313495817","https://openalex.org/W2588788493","https://openalex.org/W2528958959","https://openalex.org/W2362444284","https://openalex.org/W2086263357","https://openalex.org/W2021504082","https://openalex.org/W1915304416","https://openalex.org/W16387242","https://openalex.org/W1573147006"],"abstract_inverted_index":{"Interactive":[0],"Evolutionary":[1],"Computation":[2],"(IEC)":[3],"is":[4],"used":[5,31,145],"in":[6,9,32,82,118],"this":[7,125],"work":[8],"order":[10,100],"to":[11,28,44,58,90,101,122,146],"perform":[12],"the":[13,29,46,59,66,71,78,91,103,106,148],"optimization":[14],"of":[15,19,62,77,105,150],"several":[16,69],"advertisement":[17,22,79,152],"blocks":[18],"text.":[20,153],"The":[21,136],"texts":[23],"follow":[24],"a":[25,33,75,112,119],"format":[26,39],"similar":[27],"one":[30],"technique":[34],"called":[35],"Article":[36],"Spinning.":[37],"This":[38],"allows":[40],"an":[41,86,116,151],"IEC":[42,72,141],"algorithm":[43,73],"evolve":[45],"text,":[47],"using":[48],"words":[49],"and":[50,133],"phrases":[51],"as":[52],"variable":[53],"parts":[54],"which":[55],"change":[56],"according":[57,89],"subjective":[60,92],"evaluation":[61,93],"people":[63],"interacting":[64],"with":[65],"algorithm.":[67],"After":[68],"generations,":[70],"provides":[74],"version":[76,113],"text":[80],"that,":[81],"theory,":[83],"should":[84],"exhibit":[85],"increased":[87],"performance,":[88],"function":[94],"it":[95],"was":[96],"evolved":[97],"with.":[98],"In":[99],"demonstrate":[102],"efficiency":[104],"texts,":[107],"these":[108],"are":[109,129],"compared":[110],"against":[111],"determined":[114],"by":[115],"expert":[117],"eld":[120],"related":[121],"marketing.":[123],"For":[124],"comparison,":[126],"three":[127],"tests":[128],"performed:":[130],"recall,":[131],"recognition,":[132],"persuasion":[134],"tests.":[135],"results":[137],"obtained":[138],"show":[139],"that":[140],"could":[142],"effectively":[143],"be":[144],"increase":[147],"impact":[149]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W2044280809","counts_by_year":[{"year":2016,"cited_by_count":3}],"updated_date":"2025-01-21T20:59:48.801893","created_date":"2016-06-24"}