乐胖代购免代理版

{"id":"https://openalex.org/W2138208375","doi":"https://doi.org/10.1145/1282100.1282132","title":"An empirical investigation of the performance of online sponsored search markets","display_name":"An empirical investigation of the performance of online sponsored search markets","publication_year":2007,"publication_date":"2007-08-19","ids":{"openalex":"https://openalex.org/W2138208375","doi":"https://doi.org/10.1145/1282100.1282132","mag":"2138208375"},"language":"en","primary_location":{"is_oa":false,"landing_page_url":"https://doi.org/10.1145/1282100.1282132","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},"type":"article","type_crossref":"proceedings-article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002436516","display_name":"Animesh Animesh","orcid":"https://orcid.org/0000-0003-1340-2343"},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Animesh Animesh","raw_affiliation_strings":["University of Maryland, College Park, MD"],"affiliations":[{"raw_affiliation_string":"University of Maryland, College Park, MD","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010330797","display_name":"Vandana Ramachandran","orcid":"https://orcid.org/0000-0002-9964-576X"},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vandana Ramachandran","raw_affiliation_strings":["University of Maryland, College Park, MD"],"affiliations":[{"raw_affiliation_string":"University of Maryland, College Park, MD","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019502700","display_name":"Siva Viswanathan","orcid":"https://orcid.org/0000-0002-2730-0746"},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Siva Viswanathan","raw_affiliation_strings":["University of Maryland, College Park, MD"],"affiliations":[{"raw_affiliation_string":"University of Maryland, College Park, MD","institution_ids":["https://openalex.org/I66946132"]}]}],"institution_assertions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.441,"has_fulltext":true,"fulltext_origin":"ngrams","cited_by_count":11,"citation_normalized_percentile":{"value":0.912727,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":83,"max":84},"biblio":{"volume":null,"issue":null,"first_page":"153","last_page":"160"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9999,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9999,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.998,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-search","display_name":"Online search","score":0.74864745},{"id":"https://openalex.org/keywords/listing","display_name":"Listing (finance)","score":0.7276015},{"id":"https://openalex.org/keywords/quantile-regression","display_name":"Quantile regression","score":0.6634997},{"id":"https://openalex.org/keywords/search-cost","display_name":"Search cost","score":0.5287825},{"id":"https://openalex.org/keywords/position","display_name":"Position (finance)","score":0.46035975}],"concepts":[{"id":"https://openalex.org/C171089853","wikidata":"https://www.wikidata.org/wiki/Q7094123","display_name":"Online search","level":2,"score":0.74864745},{"id":"https://openalex.org/C2779820595","wikidata":"https://www.wikidata.org/wiki/Q798505","display_name":"Listing (finance)","level":2,"score":0.7276015},{"id":"https://openalex.org/C63817138","wikidata":"https://www.wikidata.org/wiki/Q3455889","display_name":"Quantile regression","level":2,"score":0.6634997},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.54731},{"id":"https://openalex.org/C21782646","wikidata":"https://www.wikidata.org/wiki/Q841666","display_name":"Search cost","level":2,"score":0.5287825},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48000234},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.46035975},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41903698},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34071398},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.25167716},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.23244762},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.23235115},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1298913},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"is_oa":false,"landing_page_url":"https://doi.org/10.1145/1282100.1282132","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":null,"sustainable_development_goals":[],"grants":[],"datasets":[],"versions":[],"referenced_works_count":18,"referenced_works":["https://openalex.org/W1483180551","https://openalex.org/W1535684126","https://openalex.org/W1581741249","https://openalex.org/W2018668985","https://openalex.org/W2043214747","https://openalex.org/W2055936712","https://openalex.org/W2086888884","https://openalex.org/W2090936523","https://openalex.org/W2165144879","https://openalex.org/W2400212759","https://openalex.org/W3124162861","https://openalex.org/W4206212649","https://openalex.org/W4239203632","https://openalex.org/W4241653265","https://openalex.org/W4241830792","https://openalex.org/W4247110188","https://openalex.org/W4300711030","https://openalex.org/W4403424371"],"related_works":["https://openalex.org/W4386641075","https://openalex.org/W3125536248","https://openalex.org/W3125454171","https://openalex.org/W3124714024","https://openalex.org/W3123978285","https://openalex.org/W3123364085","https://openalex.org/W3121980582","https://openalex.org/W2280580705","https://openalex.org/W1976208587","https://openalex.org/W1598953867"],"abstract_inverted_index":{"Online":[0],"sponsored":[1,43,65,76],"search":[2,38,44,66,77,86],"advertising":[3,13],"has":[4],"grown":[5],"to":[6,54],"become":[7],"the":[8,15,24,35,56,59,71,85,89,101,105,117,120],"dominant":[9],"form":[10],"of":[11,37,58,74,119],"online":[12],"with":[14,19],"last":[16],"few":[17],"years,":[18],"Yahoo!":[20,46],"and":[21,47,79],"Google":[22,48],"being":[23],"leading":[25],"market":[26],"providers.":[27],"While":[28],"firms":[29],"bid":[30],"for":[31],"better":[32],"placement":[33,57],"in":[34,91,100],"listing":[36],"results":[39,118],"on":[40],"both":[41],"these":[42,64,75,92,111],"markets,":[45,67],"have":[49],"traditionally":[50],"employed":[51],"different":[52],"mechanisms":[53],"determine":[55],"advertisements.":[60],"Using":[61],"data":[62],"from":[63],"this":[68],"study":[69],"compares":[70],"relative":[72],"performance":[73],"markets":[78],"also":[80],"examines":[81],"whether":[82],"intervention":[83],"by":[84,116],"intermediary":[87],"impacts":[88],"outcomes":[90],"markets.":[93,107],"Our":[94],"preliminary":[95],"analysis":[96],"uncovers":[97],"interesting":[98],"differences":[99,112],"quality-position":[102],"relationships":[103],"across":[104],"two":[106],"We":[108],"find":[109],"that":[110],"are":[113],"further":[114],"validated":[115],"quantile":[121],"as":[122,124],"well":[123],"non-linear":[125],"regression":[126],"analyses.":[127]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W2138208375","counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2024-12-10T20:10:21.119560","created_date":"2016-06-24"}