{"id":"https://openalex.org/W2050908413","doi":"https://doi.org/10.1142/s0219622010004032","title":"CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE","display_name":"CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE","publication_year":2010,"publication_date":"2010-08-27","ids":{"openalex":"https://openalex.org/W2050908413","doi":"https://doi.org/10.1142/s0219622010004032","mag":"2050908413"},"language":"en","primary_location":{"is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219622010004032","pdf_url":null,"source":{"id":"https://openalex.org/S207089700","display_name":"International Journal of Information Technology & Decision Making","issn_l":"1793-6845","issn":["1793-6845","0219-6220"],"is_oa":false,"is_in_doaj":false,"is_indexed_in_scopus":true,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},"type":"article","type_crossref":"journal-article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030955910","display_name":"Pao-Lien Wei","orcid":null},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"funder","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"PAO-LIEN WEI","raw_affiliation_strings":["Department of Management Science, National Chiao Tung University, 1001, Ta-Hsueh Road, Hsinchu 300, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Management Science, National Chiao Tung University, 1001, Ta-Hsueh Road, Hsinchu 300, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038269401","display_name":"J. Sonia Huang","orcid":"https://orcid.org/0009-0000-2980-9186"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"funder","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"JEN-HUNG HUANG","raw_affiliation_strings":["Department of Management Science, National Chiao Tung University, 1001, Ta-Hsueh Road, Hsinchu 300, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Management Science, National Chiao Tung University, 1001, Ta-Hsueh Road, Hsinchu 300, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046523549","display_name":"Gwo\u2010Hshiung Tzeng","orcid":"https://orcid.org/0000-0003-1856-7497"},"institutions":[{"id":"https://openalex.org/I174748290","display_name":"Kainan University","ror":"https://ror.org/018p1hd91","country_code":"TW","type":"education","lineage":["https://openalex.org/I174748290"]},{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"funder","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"GWO-HSHIUNG TZENG","raw_affiliation_strings":["Institute of Management of Technology, National Chiao Tung University, 1001, Ta-Hsueh Road, Hsinchu 300, Taiwan","Institute of Project Management, Kainan University, No. 1, Kainan Road, Luchu, Taoyuan 338, Taiwan"],"affiliations":[{"raw_affiliation_string":"Institute of Project Management, Kainan University, No. 1, Kainan Road, Luchu, Taoyuan 338, Taiwan","institution_ids":["https://openalex.org/I174748290"]},{"raw_affiliation_string":"Institute of Management of Technology, National Chiao Tung University, 1001, Ta-Hsueh Road, Hsinchu 300, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050446363","display_name":"Shwu-Ing Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I65446980","display_name":"National Chin-Yi University of Technology","ror":"https://ror.org/040bs6h16","country_code":"TW","type":"education","lineage":["https://openalex.org/I65446980"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"SHWU-ING WU","raw_affiliation_strings":["Department of Business Administration, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Chungshan Road, Taiping, Taichung, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Chungshan Road, Taiping, Taichung, Taiwan","institution_ids":["https://openalex.org/I65446980"]}]}],"institution_assertions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.783,"has_fulltext":true,"fulltext_origin":"ngrams","cited_by_count":67,"citation_normalized_percentile":{"value":0.980961,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"09","issue":"05","first_page":"799","last_page":"829"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9981,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9981,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9942,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9883,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/causal-model","display_name":"Causal model","score":0.7214997},{"id":"https://openalex.org/keywords/causal-analysis","display_name":"Causal analysis","score":0.46061563}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.8492551},{"id":"https://openalex.org/C11671645","wikidata":"https://www.wikidata.org/wiki/Q5054567","display_name":"Causal model","level":2,"score":0.7214997},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.67784},{"id":"https://openalex.org/C2987525970","wikidata":"https://www.wikidata.org/wiki/Q96374569","display_name":"Causal analysis","level":2,"score":0.46061563},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3579337},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.19547632},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15444872},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11618635}],"mesh":[],"locations_count":1,"locations":[{"is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219622010004032","pdf_url":null,"source":{"id":"https://openalex.org/S207089700","display_name":"International Journal of Information Technology & Decision Making","issn_l":"1793-6845","issn":["1793-6845","0219-6220"],"is_oa":false,"is_in_doaj":false,"is_indexed_in_scopus":true,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.8,"display_name":"Peace, justice, and strong institutions"}],"grants":[],"datasets":[],"versions":[],"referenced_works_count":83,"referenced_works":["https://openalex.org/W1492586516","https://openalex.org/W1788845434","https://openalex.org/W1970002536","https://openalex.org/W1971136811","https://openalex.org/W1972135487","https://openalex.org/W1975195553","https://openalex.org/W1982331822","https://openalex.org/W1982368258","https://openalex.org/W1982507825","https://openalex.org/W1990243187","https://openalex.org/W1991013599","https://openalex.org/W1993959650","https://openalex.org/W1995526344","https://openalex.org/W1997383692","https://openalex.org/W1997485332","https://openalex.org/W1998422251","https://openalex.org/W2000869060","https://openalex.org/W2001488159","https://openalex.org/W2003432466","https://openalex.org/W2004347859","https://openalex.org/W2010010720","https://openalex.org/W2010301148","https://openalex.org/W2011428250","https://openalex.org/W2015777294","https://openalex.org/W2018201949","https://openalex.org/W2018695135","https://openalex.org/W2020629756","https://openalex.org/W2020726592","https://openalex.org/W2027063162","https://openalex.org/W2031652315","https://openalex.org/W2035581582","https://openalex.org/W2036581672","https://openalex.org/W2037883762","https://openalex.org/W2038859824","https://openalex.org/W2040945568","https://openalex.org/W2041096061","https://openalex.org/W2041496744","https://openalex.org/W2043411484","https://openalex.org/W2044817329","https://openalex.org/W2047061503","https://openalex.org/W2049134404","https://openalex.org/W2056434135","https://openalex.org/W2057172983","https://openalex.org/W2057990077","https://openalex.org/W2057992654","https://openalex.org/W2059065265","https://openalex.org/W2061214267","https://openalex.org/W20683381","https://openalex.org/W2071131760","https://openalex.org/W2074526772","https://openalex.org/W2077536188","https://openalex.org/W2078314529","https://openalex.org/W2083520435","https://openalex.org/W2084453686","https://openalex.org/W2085465914","https://openalex.org/W2089909098","https://openalex.org/W2094370792","https://openalex.org/W2096047502","https://openalex.org/W2110638361","https://openalex.org/W2114642823","https://openalex.org/W2118338381","https://openalex.org/W2121998834","https://openalex.org/W2157839339","https://openalex.org/W2160683391","https://openalex.org/W2166356744","https://openalex.org/W2309026885","https://openalex.org/W2315547362","https://openalex.org/W2315785670","https://openalex.org/W2320821530","https://openalex.org/W2332694823","https://openalex.org/W2339797786","https://openalex.org/W2340966453","https://openalex.org/W2342187983","https://openalex.org/W2481311847","https://openalex.org/W2888657861","https://openalex.org/W2978137994","https://openalex.org/W3121547718","https://openalex.org/W3157264244","https://openalex.org/W4241244867","https://openalex.org/W4243434642","https://openalex.org/W4247011781","https://openalex.org/W4298091299","https://openalex.org/W609147242"],"related_works":["https://openalex.org/W4313422683","https://openalex.org/W4283721887","https://openalex.org/W4244171489","https://openalex.org/W3097771414","https://openalex.org/W2397579955","https://openalex.org/W2282241851","https://openalex.org/W2155899000","https://openalex.org/W2102962081","https://openalex.org/W2039743082","https://openalex.org/W1988627926"],"abstract_inverted_index":{"Causal":[0],"analysis":[1],"greatly":[2],"affects":[3],"the":[4,28,43,52,58,84,88,101,105,119,128,133,140,145],"efficiency":[5],"of":[6,76,118],"decision-making.":[7],"Scholars":[8],"usually":[9],"adopt":[10],"structural":[11],"equation":[12],"modeling":[13],"(SEM)":[14],"to":[15,26,31,48,92],"establish":[16],"a":[17,123],"causal":[18,74],"model":[19,29,35,75,86],"recently.":[20],"However,":[21],"statistical":[22],"data":[23,44,94],"allow":[24],"researchers":[25],"modify":[27],"frequently":[30],"arrive":[32],"at":[33],"good":[34],"fitness,":[36],"and":[37,51,95,113],"SEM":[38,50,68,124],"is":[39,54,87,96],"often":[40],"misapplied":[41],"when":[42],"are":[45],"merely":[46],"fitted":[47],"an":[49,110],"theory":[53],"then":[55],"extended":[56],"from":[57],"analytical":[59],"result":[60],"based":[61],"on":[62],"presumed":[63],"hypotheses.":[64],"This":[65],"paper":[66],"proposed":[67],"modified":[69,141],"by":[70],"DEMATEL":[71,106],"technique,":[72],"taking":[73],"Web-advertising":[77,134],"effects":[78,135],"for":[79,116,147],"example.":[80],"Having":[81],"revealed":[82],"that":[83,90,104],"new":[85],"one":[89],"conforms":[91],"actual":[93],"better":[97],"than":[98],"initial":[99],"model,":[100,142],"results":[102],"confirm":[103],"technique":[107],"can":[108],"be":[109,137],"efficient,":[111],"complementary,":[112],"confident":[114],"approach":[115],"reprioritization":[117],"amended":[120],"modes":[121],"in":[122],"model.":[125],"In":[126],"addition,":[127],"most":[129],"important":[130],"factor":[131],"affecting":[132],"may":[136],"found":[138],"via":[139],"which":[143],"benefits":[144],"manager":[146],"making":[148],"strategic":[149],"marketing":[150],"plans.":[151]},"abstract_inverted_index_v3":null,"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W2050908413","counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":9},{"year":2012,"cited_by_count":3}],"updated_date":"2025-03-31T08:26:41.937333","created_date":"2016-06-24"}